+ Value Store It

Search Engine Optimization

Initially, MWI did a full audit of the Value Store It website. After improving the site’s technical features, MWI developed and implemented an SEO strategy to increase Value Store It’s visibility from an organic perspective and better align the website with user intent. As an example, MWI determined that in addition to searching for self-storage units by location, users wanted to understand the various self-storage solutions. To follow, MWI developed and implemented a strategy around solutions pages, addressing needs for personal storage, business storage, document storage, vehicle storage, and similar topics, all of which resulted in increased organic website traffic.

Thanks to MWI’s SEO-focused approach and content creation, more visitors discovered Value Store It through organic means. In 2022, the top-level Solutions page saw a 28% increase in user sessions, the climate-controlled page logged a 175% increase, and college storage in MA and FL achieved a 300% increase YOY.

Content Marketing, Local SEO, and Backlinking

Creating opportunities through content helps companies connect with searchers who need their services. MWI performed in-depth industry research to determine an optimal content strategy to increase visibility for Value Store It. The strategy included the optimization of high-performing existing content for relevancy, along with new hyperlocal and seasonal focuses.

By implementing hyperlocal SEO strategies, MWI improved Value Store It’s local SEO and increased their positioning in the organic ranks around relevant search terms. Additionally, MWI implemented backlinking strategies through guest blogging to specific location pages. Guest blogs create more visibility and improve domain authority, which is critical to the Google algorithm for organic placement.

Below are some specific initiatives that MWI performed to increase visibility through content marketing, local SEO, and backlinking:

• MWI optimized historic, high-performing blog posts to create relevancy for new users.
• A monthly blogging strategy was implemented for seasonal self-storage topics.
• MWI put a hyperlocal blogging strategy in place.
• City guides were made for every location.
• A metadata analysis was conducted to determine which pages needed to be optimized and how to improve them. Those recommendations were subsequently implemented.
• Guest blogs were created by publishing blogs on high-authority sites with backlinks back to Value Store It.

In the last year, Value Store It’s top-level blog page received 217% more views YOY. Meanwhile, Value Store It currently has 50,400 backlinks and 6,976 external links.

In 2013, Value Store It had a cart abandonment rate of 72%. Cart abandonment has now completely disappeared. Additionally, when comparing the first five months of 2022 to the same time period in 2021, the number of coupon clicks has increased by 45%. Click-to-call completions also jumped from 688 to 1,107, which is a 61% increase YOY. Plus, autopay sign-ups during the same period increased by 7%. MWI implemented Autopay, which was especially significant, as autopay clients are more likely to pay each month, decreasing the rate of unpaid rent and units going to auction

Social Media

When new locations opened up, MWI helped increase Value Store It’s visibility through a social media strategy. MWI began posting engaging content on a regular basis for all new and existing locations. These posts were released on Facebook and Instagram accounts.

On Facebook, MWI has achieved impressive results. Currently, Value Store It has reached 78% more engaged users on Facebook YOY. The posts have been liked 51% more often, and there have been 16% more pageviews. More impressively, the Facebook posts have received 147% more organic impressions. In total, these posts have enjoyed a 345% higher total reach.