MWI + Ship Sticks - Digital Marketing Case Study

Meet Ship Sticks

Their Mission

At Ship Sticks, the mission is to make golf travel simpler, easier, and more affordable. Their goal is to provide golfers with a hassle-free alternative to lugging their clubs to and from the airport in order to improve the golf travel experience.

Since their inception, they’ve helped customers ship their golf clubs over 277 million miles. Ship Sticks has formed partnerships along the way with thousands of golf facilities, including over 80 percent of Golfweek’s Top 400 golf courses, country clubs, and resorts. Ship Sticks currently operates at more than 3,000 facilities worldwide and is committed to improving the customer experience by getting golf clubs to and from destinations safely, quickly, and cost-efficiently

This case study provides an inside look at our partnership with Ship Sticks. The primary work performed was:

Social Media Advertising
Google Adwords
Content Creation
SEO Strategy

Where We Come In

Our Work

As a rapidly growing company, Ship Sticks approached MWI to help stabilize, solidify, and build their online presence to increase their digital footprint.

MWI focused on ShipSticks.com search results to make the most changes the fastest. The two pronged approach included SEO technical site updates and on-page content recommendations followed by PPC management focused on driving new customers at a lower cost per conversion.

Step 1

Search Engine Optimization

The graph above shows the increase of organic traffic as we’ve worked with Ship Sticks.

MWI began with an aggressive on-site SEO strategy to build a solid foundation and ensure content was being leveraged effectively across the website. Because of Ship Sticks’ media coverage and growth early on, MWI capitalized on content and link building strategies to maximize off-site SEO opportunities.

After initial research was finished, a thorough SEO site audit was completed and implemented and traffic began to increase.

Step 2

Pay Per Click

During the first few months of partnership, MWI saw great growth potential in taking over all of Ship Sticks’ PPC execution. Through audits and research MWI saw immediate opportunities for growth and implemented changes to strategies and execution. Traffic, conversions, and ROI continued to increase as we managed this channel.

Over time, PPC growth has continued to snowball as we continue to optimize these paid campaigns.

The goal is to create growth and increased revenue for out clients.

– MWI

MWI + Ship Sticks

Conclusion:

Win-Win Partnership

As with all MWI partnerships, the goal is to create growth and increased revenue for our clients. Our partnership with Ship Sticks has allowed us to be aggressive in our marketing tactics and achieve the goals and outcomes necessary to grow their business through digital marketing. Today, Ship Sticks continues to thrive as an MWI partner. We are an advocate for their brand and the services they provide.

Let’s strengthen your online footprint and build a successful digital marketing strategy.

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Meet Ship Sticks

Our Work

Search Engine Optimization

After initial research was finished, a thorough SEO site audit was completed and implemented and traffic began to increase.

Pay Per Click

Over time, PPC growth has continued to snowball as we continue to optimize these paid campaigns.

Conclusion:

Win-Win Partnership

Let’s strengthen your online footprint and build a successful digital marketing strategy.

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