MWI + Sennheiser - Social Media Marketing Case Study

Meet Sennheiser

MWI + Sennheiser Their Mission

Sennheiser is shaping the audio world by delivering the most realistic sound experiences possible, allowing you to hear and feel all aspects of your audio. They are considered by audiophiles as the preeminent headphone brand on the market while carrying a product for every interest and price range.

This case study provides an inside look at our partnership with Sennhesier. The primary work performed was:

Social Media Management
Brand Strategy
Content Strategy

Where We Come In

Our Work

Sennheiser approached MWI about managing and growing their social footprint on Facebook and Instagram. After seeing slow growth and a lack of creative ideas from their previous agency, Sennheiser wanted someone new. They needed a local agency who knew the Hong Kong market, a key growth location, but still had an international mindset to help handle their global brand. .

MWI’s Asian headquarters is located in the heart of Hong Kong giving them a strategic edge in the market. With additional offices in Phoenix, AZ and London, not to mention social media experts on each continent, we perfectly fit what Sennheiser was looking for in a partner.

Apart from execution problems, Sennheiser wished to diversify their audience on these platforms. The brand’s popularity amongst audiophiles is unmatched, but the Sennheiser team wanted to expand their awareness with a younger and more female audience.

Taking a lifestyle approach but staying on brand, MWI introduced two new programs – Newbie Education for both Facebook and Instagram, and the ASMR Series for Instagram.

Step 1

Newbie Education posts on Facebook and Instagram

Newbie Education (CommonSENNse) is a series of knowledge posts aimed at introducing the audiophile world to beginners. Some of the more technical aspects of Hi-Fi can be a bit daunting to understand at first, so MWI aimed to lower those barriers to entry by creating easily digestible videos and posts for any level of expertise to enjoy.

The posts helped to increase brand authority and awareness while introducing a new target audience to the brand.

Several posts were further shared by partners and distributors creating a viral effect in the Hong Kong and Taiwanese markets.

Engagement spiked - comments and reactions increasing 1,531% vs prior the campaigns

Facebook followers increased by 20%

Step 2

ASMR Posts on Instagram

Instagram has alway been a very visual platform, but MWI challenged this norm with the ASMR campaign. We asked, what if Instagram wasn’t visual – but reached you from an aural experience instead. Since we use instagram to share the things we love, Sennheiser focusing on sound seemed like the perfect match.

MWI sourced different healing sounds from our daily lives in an effort to provide a unique listening experience to our followers. With Sennheiser delivering these sounds, MWI was able to associate the brand with the melody of people’s everyday lives. Our custom hashtag #Soundofliving began trending in the HK market due to our success.

Attracted over nine million impressions from our posts

100

Instagram followers doubled

MWI has been instrumental for our APAC social growth and branding.

MWI + Ship Sticks

Conclusion:

Win-Win Partnership

As with all MWI partnerships, the goal is to create growth and increased revenue for our clients. Our partnership with Sennheiser has allowed us to be aggressive in our marketing tactics and achieve the goals and outcomes necessary to grow their business through digital marketing. Today, Sennheiser continues to thrive as an MWI partner. We are an advocate for their brand and the services they provide.

Let’s strengthen your online footprint and build a successful digital marketing strategy.

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Meet Sennheiser

Our Work

Newbie Education posts on Facebook and Instagram

Several posts were further shared by partners and distributors creating a viral effect in the Hong Kong and Taiwanese markets.

ASMR Posts on Instagram

Conclusion:

Win-Win Partnership

Let’s strengthen your online footprint and build a successful digital marketing strategy.

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