Their Mission
Orangetheory Fitness is an international franchise with over 560 fitness clubs worldwide. They have been featured as a top gym in INC and Entrepreneur and are continuously expanding their brand and gym locations. When it came time to launch their first location in Hong Kong Orangetheory chose MWI as their global marketer of choice.
This case study provides an inside look at our partnership with Orangetheory Fitness. The primary work performed was:
Where We Come In
Orangetheory Fitness approached MWI to help establish and build their online and local presence in Hong Kong. The goal was to increase the number of new membership accounts before launch. MWI has worked closely with the team at Orangetheory Fitness to watch this come to fruition.
MWI has been instrumental to our introduction into the Hong Kong market, although we are a huge franchise in the US, we still needed to build a great presence within the local market. MWI was our bread and butter for pre-sales, bringing us a huge number of leads even before our grand opening!
– Kevin Roos, Orangetheory Fitness
MWI designed, developed, and optimized landing pages for individual and corporate audiences to capture pre-launch interest. MWI started running ads on Facebook and built a solid foundation of 1000+ leads. Following this, MWI ran cross promotional ads with other local businesses to continue to increase lead capture.
In order to increase brand awarness and validation in the Hong Kong market, MWI secured 12 PR placements prior to launch.
Placements included:
MWI has delivered on a whole different level, providing us with marketing insights, strategic advise, and lots of partnership opportunities as well!
– Kevin Roos, Orangetheory Fitness
As with all MWI partnerships, the goal is to create growth and increased revenue for our clients. As our partnership has continued with Orangetheory Fitness, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one-size-fits-all mentality; strategies must be determined in real time as data is analyzed. This continues to be our process for all our partnerships at MWI.
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