Meet Orange Theory Fitness

Their Mission

Orangetheory Fitness is an international franchise with over 560 fitness clubs worldwide. They have been featured as a top gym in INC and Entrepreneur and are continuously expanding their brand and gym locations. When it came time to launch their first location in Hong Kong Orangetheory chose MWI as their global marketer of choice.

This case study provides an inside look at our partnership with Orangetheory Fitness. The primary work performed was:

  • Social Media Advertising
  • Google Adwords
  • PR
  • Influencer Marketing