What CMOs Need To Know About Online Buyer Journeys
| Marketing Automation | 10월 30, 2015
The process by which an individual becomes a customer is called “the buyer’s journey.” But of course if you’re a CMO you know this. What you may not have thought through are the particular nuances of your customer’s buyer’s journey as it takes place online. But before we go there, let’s review the basics of […]
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