Content Marketing Overview

Creating content with real value to grow your business

Great content has the power to drive sales, attract new customers, and increase brand loyalty. But what makes content “great?”

For MWI, great content comes in a wide range of forms, but all of our content marketing campaigns are made up of three parts:

Strategy. Before we plan, design, or create any piece of content we do in depth research on our client’s customers. We build a content strategy that both creates value for customers and accomplishes our client’s goals.

Execution. With a solid strategy in place, our content experts get to work creating high-quality content that stands out from the competition.

Promotion. Great content needs to be put in front of the right audience to be effective. We work with our partners in media to drive targeted traffic to our content that converts.

Types of content we specialize in:

  • Infographics
  • Blog posts
  • Video
  • eBooks
  • Guides
  • Digital brochures