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How To Teach Yourself SEO

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Jordan Kasteler | SEO | September 18, 2015

It is a fact of learning that all education is self-education. Although others can facilitate learning, nobody can teach you anything–they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Having run an SEO firm for the […]

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Repurposing Your Content For New Media

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Jordan Kasteler | Content Marketing | September 15, 2015

I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different.

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What CMOs Need To Know About Buyer Personas

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Jordan Kasteler | Marketing Automation | August 18, 2015

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, of who their marketing to, selling to, and serving. When used correctly, buyer personas can make the creation of marketing strategies […]

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What Is Conversion Rate Optimization?

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Jordan Kasteler | Conversion Optimization | July 14, 2015

Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” he asks. “How do we know that traffic will turn into revenue? The CEO doesn’t give me high-fives […]

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What CMOs Need To Know About SEO

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Jordan Kasteler | SEO | July 01, 2015

This post will give chief marketing officers the understanding and vocabulary to ask the right questions of their teams when it comes to search engine optimization (SEO). As a CMO you simply don’t have the time to micromanage digital marketing. You know SEO is important, perhaps critical, for your business, but you’ve got 100 other things […]

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If you have questions or comments, we can be reached by email at one of the below addresses. Someone from our team will reach out as soon as possible.

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