by Harrison Jones Leave a Comment
On April 15, 2015, MWI joined some of the Chicago area’s top internet marketers for the inaugural SEJ Summit. SEJ Summit is an SEO conference hosted by Search Engine Journal, one of the industry-leading publications, and Searchmetrics – one of the top SEO software platforms. The summit was held at Chicago’s Hard Rock Hotel, and […]
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What the heck does social media have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun taking advantage of in the last few years, but it’s very important to leverage – especially if […]
Read moreby Harrison Jones Leave a Comment
Marketing automation is not a new concept. Though it has gone through a few name changes over the years, it has still been a tool in the marketing arsenal for the last 8 years. Even though it has been around for a while, only 16% of B2B companies are leveraging it as part of their […]
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In my many years working in the digital marketing industry, I’ve done a lot of hiring. MWI usually only hires people on a referral basis, or we actively contact people we know we want. But sometimes we need to hire people sooner rather than later, and open up to the many recruitment tools available online. One of […]
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LinkedIn has been one of the primary recruiting tools for companies over the last few years. LinkedIn offers social proof, public profile availability, and people to solicit that aren’t even looking for a job. But I know I’m not alone here in observing how companies – especially staffing agencies, have been abusing the tool. I […]
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Link building, in a very general sense, is dead and has been since the rollout of Google’s Panda and Penguin algorithms. This doesn’t mean inbound links are no longer valuable – it just means you need to build them naturally. Rather than using questionable link building schemes, you should crank up your content marketing efforts […]
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In 2011, Google, Bing and Yahoo came together to create a project called schema.org. This project consists of a series of HTML5 tags used to help search engines understand the content on a page. Google uses schema.org rich snippets to alter the appearance of SERP (search engine result page) listings; while Bing and Yahoo give a […]
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CRO (conversion rate optimization) is nothing new. It’s a digital lead generation tactic that’s been around for a few years now. Conversion optimization is the practice of using data and testing to drive usability improvements, web design changes and content decisions to increase the likelihood that a user will convert into a customer. You can drive […]
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Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t […]
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I have seen it many times over the last several years where a company decides to do a full site re-design and includes an SEO setup, but does not invest in ongoing SEO management after the site launch. SEO is not an effective tactic when it’s only addressed once every couple years. Search engine algorithms […]
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