We specialize in strategy, copywriting and amplification
Content marketing is a form of marketing that provides the longest-lasting value for the investment. It enables you to reach new audiences, drive in more traffic, establish your business as the industry leader, and generate more leads.
What Is Content Marketing?
Content marketing is something you probably know quite well–people pay attention to content that is interesting, and ignore content that is boring. Since people consume interesting content, it makes sense to create marketing content that people will find interesting, and therefore worthy of being read, listened to, or viewed, and then shared. Content marketing is little more than creating content that is interesting. Quality content empowers SEO and social media efforts, while building brand awareness. It’s one of the main centerpieces of any online strategy.
How Does Content Marketing Work?
It’s all about creating content that has so much value, even your competitors will use it as reference material. MWI uses a multiplicity of channels in order to attract widespread attention, generate web traffic, and create high quality, valuable inbound links that will improve the Client’s rankings in search engines. As part of our content marketing services, MWI creates original deliverables such as infographics, blog posts, ebooks, and white papers. These content pieces, designed specifically for each client, will be promoted in pitches to publications, journalists, and through social media.
Content Marketing Services:
- Strategy – Comprehensive strategies for blogs, social media and thought leadership materials.
- Copywriting – Blog posts, articles, brochures, white papers, web pages, landing pages, email, and much more.
- Amplification – Social media management, online dialogue, and marketing channel growth.
Content marketing is time consuming and hard to do, but you should be doing it. The good news is, we’re here to make it easy for you!