New Brand, Website, Designed for Sorenson Capital

Salt Lake City – MWI announced today that it has developed a new brand identity and online presence for Sorenson Capital, a new private equity firm with offices in Salt Lake City, Utah, and Palo Alto, California. The new brand and online presence help Sorenson refine and extend its business to make small and middle market growth investments in companies. Available at www.sorensoncapital.com, the site provides informational content regarding the firm, its employees, and target market.

SorensonCapital.com strengthens Sorenson’s relationship with the business community by providing a vehicle to distribute information and establish itself as a credible force of private equity funds for growing companies. “As a new firm, we were in a time-sensitive situation, so we looked for someone we could trust to do timely, high quality website development,” said Fraser Bullock, managing director of Sorenson Capital. “MWI delivered the critical pieces when we needed them and has continued to work with us on refining the image Sorenson projects.”

The primary objective of SorensonCapital.com is to establish a strong web presence to its target market through appealing design and by showcasing Sorenson’s capable management team, made up of notables like Fraser Bullock, former President and CEO of the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, and Steve Young, formerly a general partner at Northgate Capital Partners and quarterback for the San Francisco Forty Niners. Complete profiles are presented on the website for the firm’s directors, founders, associates, and analysts.

MWI has recently completed several interactive development and branding initiatives catering to the venture capital community, including projects for vSpring Capital and Wasatch Venture Fund. MWI solutions -which combine user-centric design with technology — are based on target audience research, client involvement, and the experience of MWI’s creative and development teams, and are tested and developed to ensure they are relevant and meet user needs.

About Sorenson Capital
Sorenson Capital is a private equity firm with offices in Salt Lake City, Utah and Palo Alto, California. They provide small to middle-market buyout and growth equity investments, with a particular focus on opportunities in selected states in the Mountain and Western regions of the United States. More information is available at www.sorensoncapital.com.

Written by Josh Steimle

Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm based in Shenzhen, China and responsible for MWI's overall strategy and marketing. I've written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and I'm the author of Chief Marketing Officers at Work. I love speaking to corporations and at marketing industry events. I was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016. Read more of what I'm writing on my blog.

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