MWI Secures Account With BoConcept Hong Kong

MWI has secured the contract to provide online marketing services for BoConcept Hong Kong, a provider of high end home furnishings and interior design services. MWI will provide SEO, online PR, and content marketing services for the retailer, the Hong Kong franchise of which is owned and managed by Aussco Living Limited.

BoConcept is a Danish furniture chain with over 250 stores located in 58 countries. Many stores, including Hong Kong’s, are franchises which are locally owned and managed.

“We chose MWI because we have specific targets we want to hit in terms of website visitors and MWI presented the most comprehensive plan for hitting those goals,” said Aaron Chin, Project Manager at BoConcept Hong Kong.”We’re honored to have been chosen to work with a recognized brand like BoConcept,” said Joshua Steimle, CEO of MWI.

“We’re looking forward to working with a company that is results-driven and has great prospects for growth in the region.”

About BoConcept

BoConcept is Denmark’s most global retail furniture chain with more than 250 sales units in 58 countries around the world. BoConcept furniture stores offer customized and affordable contemporary furniture and accessories as well as interior design services. The first BoConcept store opened in Paris in 1993.

Written by Josh Steimle

Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm based in Shenzhen, China and responsible for MWI's overall strategy and marketing. I've written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and I'm the author of Chief Marketing Officers at Work. I love speaking to corporations and at marketing industry events. I was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016. Read more of what I'm writing on my blog.

Follow @twitter