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SEO 101 Class At General Assembly, May 14

On May 14th, 2014, MWI’s CEO Joshua Steimle, who is also a contributor to Forbes, Entrepreneur, and other publications, will be the instructor at a General Assembly course entitled SEO 101. The class is designed to give executives, marketing professionals, and other interested individuals a firm foundation regarding how search engines work, how a website gets optimized, and how SEO can drive results for organizations ranging in size from startups to enterprises.

Course Description:

Search engine optimization (SEO) has been adopted by enterprises, SMEs, and startups worldwide as a core part of their marketing efforts. A search engine friendly website and intelligent ongoing SEO can build a brand, generate leads, and sell products and services. SEO is not just a necessary part of a marketing program for ecommerce or online companies but for traditional businesses like law firms, accountants, financial services firms, and any other company that needs to attract new customers. This class focuses on fundamentals of SEO. For those who know nothing about SEO it will be a great introduction. For those who may have a basic understanding of SEO it will serve as a effective refresher course to bring you up to date on the latest SEO techniques. It is an appropriate class for entrepreneurs, marketing executives, and anyone else tasked with improving online marketing results within their organization.
You will learn:

  • What SEO is, its history, and its future
  • What search engines are and how they work
  • How SEO fits with other online marketing tactics
  • Fundamentals of on-site SEO
  • How content marketing and online PR support SEO efforts
  • How to measure success and improve long term results

The course is $280 HKD and runs for two hours, including a Q&A session.

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Written by

Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm responsible for MWI's overall strategy and marketing. I'm also the author of CMOs at Work (Apress, 2016) and a frequent contributor to Forbes, Mashable, Entrepreneur, and other publications. Read more of what I'm writing on my blog.