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MWI Secures Account With BoConcept Hong Kong

MWI has secured the contract to provide online marketing services for BoConcept Hong Kong, a provider of high end home furnishings and interior design services. MWI will provide SEO, online PR, and content marketing services for the retailer, the Hong Kong franchise of which is owned and managed by Aussco Living Limited.

BoConcept is a Danish furniture chain with over 250 stores located in 58 countries. Many stores, including Hong Kong’s, are franchises which are locally owned and managed.

“We chose MWI because we have specific targets we want to hit in terms of website visitors and MWI presented the most comprehensive plan for hitting those goals,” said Aaron Chin, Project Manager at BoConcept Hong Kong.”We’re honored to have been chosen to work with a recognized brand like BoConcept,” said Joshua Steimle, CEO of MWI.

“We’re looking forward to working with a company that is results-driven and has great prospects for growth in the region.”

About BoConcept

BoConcept is Denmark’s most global retail furniture chain with more than 250 sales units in 58 countries around the world. BoConcept furniture stores offer customized and affordable contemporary furniture and accessories as well as interior design services. The first BoConcept store opened in Paris in 1993.

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Written by

Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm responsible for MWI's overall strategy and marketing. I'm also the author of CMOs at Work (Apress, 2016) and a frequent contributor to Forbes, Mashable, Entrepreneur, and other publications. Read more of what I'm writing on my blog.