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Archives for September 2014

Six Tips to Keep in Mind When Pitching to Journalists

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Josh Steimle | Online PR | September 27, 2014

Whether you’re a PR person, entrepreneur or freelance writer – learning how to write a compelling pitch is a must. As journalists likely get dozens of pitches a day, how do you get yours to stand out in a sea of emails? We spoke to three journalists to get the skinny on how to pitch […]

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How Not to Hire People on LinkedIn

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Harrison Jones | Uncategorized | September 25, 2014

LinkedIn has been one of the primary recruiting tools for companies over the last few years. LinkedIn offers social proof, public profile availability, and people to solicit that aren’t even looking for a job. But I know I’m not alone here in observing how companies – especially staffing agencies, have been abusing the tool. I […]

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Why You Should Build Content Instead of Links

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Harrison Jones | Content Marketing | September 19, 2014

Link building, in a very general sense, is dead and has been since the rollout of Google’s Panda and Penguin algorithms. This doesn’t mean inbound links are no longer valuable – it just means you need to build them naturally. Rather than using questionable link building schemes, you should crank up your content marketing efforts […]

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What Are Rich Snippets and How They Help SEO

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Harrison Jones | SEO | September 09, 2014

In 2011, Google, Bing and Yahoo came together to create a project called schema.org. This project consists of a series of HTML5 tags used to help search engines understand the content on a page. Google uses schema.org rich snippets to alter the appearance of SERP (search engine result page) listings; while Bing and Yahoo give a […]

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Why Conversion Optimization Should be Part of Your Website Strategy

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Harrison Jones | Conversion Optimization | September 03, 2014

CRO (conversion rate optimization) is nothing new. It’s a digital lead generation tactic that’s been around for a few years now. Conversion optimization is the practice of using data and testing to drive usability improvements, web design changes and content decisions to increase the likelihood that a user will convert into a customer. You can drive […]

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Why Keyword Rankings Don’t Matter Anymore

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Harrison Jones | Content Marketing | September 02, 2014

Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t […]

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