by Jordan Kasteler Leave a Comment
Owning and running an awesome website is usually as simple or as complicated as imagining what it will look like. Apart from determining the type of your website, you must operate it, overview website statistics and decide which tactics to use to increase traffic. Fortunately for you, it’s not really complex, but it takes some […]
Read moreby Jordan Kasteler Leave a Comment
by Jordan Kasteler Leave a Comment
Google continues to innovate and change constantly. With a short look back, to the days of it’s infancy, the search engine has morphed the way it computes while still hanging on to original roots. “What’s changed”, you ask? MWI’s nifty infographic will show you where things started and where they are now:
Read moreby Jordan Kasteler Leave a Comment
You will find “best practices” galore in marketing articles. Most are great counsel. However, sometimes bad advice gets regurgitated or isn’t applicable for the person reading it. I want to point out a contrarian point of view gained from being in the trenches for over a decade. As with anything or anyone else, take this […]
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If you’re you get client leads and are involved with sales, account management, or project management then this training video is for you! Knowledge is power and with a new relationship comes little background and data. In this video we cover how to use free(mium) tools to win marketing/SEO leads or learning about competitors. We cover […]
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While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier […]
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The process by which an individual becomes a customer is called “the buyer’s journey.” But of course if you’re a CMO you know this. What you may not have thought through are the particular nuances of your customer’s buyer’s journey as it takes place online. But before we go there, let’s review the basics of […]
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Local search has changed heavily throughout the years and there’s no end in sight. But local SEO stays a bit more consistent. Though, local search opportunities and adapting to the changes is constant. We see listing change in Google all the time and it’s getting more and more competitive to be worthy enough of local […]
Read moreby Jordan Kasteler Leave a Comment
Regardless of whether you’re launching a brand new website or launching a redesign for an existing website, the short answer to the question “When should I start SEO for my new website?” is the same–before it launches. Or as an old Chinese proverb puts it: The best time to plant a tree was 20 years […]
Read moreby Jordan Kasteler Leave a Comment
Intent optimization is the practice of finding and serving the intent of users that visit your website. The practice aims to identify gaps and opportunities to better address the user’s need at a particular stage of the marketing funnel. Search engines have begun to place emphasis on what a user “means” vs what they “say” […]
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