Slides For Online PR Class At General Assembly Hong Kong

On 25 March, 2014 I taught a class at General Assembly Hong Kong on online PR. The focus was on startups, but the information in the presentation is relevant to any business interested in doing online PR. Topics covered include how to pitch journalists directly, how to attract media attention through content marketing, and how to use services like HARO to get direct access to journalists. Here is the full slideshow. Any questions?

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Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm based in Shenzhen, China and responsible for MWI's overall strategy and marketing. I've written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and I'm the author of Chief Marketing Officers at Work. I love speaking to corporations and at marketing industry events. I was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016. Read more of what I'm writing on my blog.

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