Search Engine Optimization (SEO) is the practice of optimizing a website’s content, structure and backlinks to maximize website visibility and organic traffic.
To find out if a website needs SEO, we must first understand the source of a website’s traffic. Website traffic is usually generated from paid advertisements, organic traffic, social media, direct traffic, etc. Websites of smaller or non-major brands don’t usually get much direct traffic and instead rely on online advertisements and social media traffic which requires continuous funding. Contrarily, organic traffic can help to boost a website’s visibility without spending tons on paid advertisements.
An SEO-friendly website generates a considerable amount of organic traffic. When users search for keywords that your website is associated with, your website will appear on the search engine results page. The higher you rank on the search results, the more likely you will be able to attract visitors to your website. In short, an SEO-friendly website will increase traffic and help you reach a broader potential customer base.
SEO services we provide:
- Technical SEO Audit
- Backlink Audit and Link Building
- SEO Localization
- Competitor Analysis
- Keyword Research
- SEO Content Audit and Optimization
Technical SEO Audit
One of the key objectives of incorporating search engine optimization is to improve the website’s technical SEO so that the search engine can crawl and understand the website’s content better. During a technical SEO audit, our team will analyze and solve technical issues that could affect the search engine’s ability to read and understand the content on your website.
Backlink Audit and Link Building
A backlink is a link from another website that leads to your website. As one of Google’s top three ranking factors, Backlink plays a critical role in determining a website’s domain authority. From the results of a backlink audit, we can tailor a link building strategy and build a diversified backlink profile for your website to increase exposure and referral traffic.
SEO Localization
There is no one-size-fits-all in SEO marketing. If you think that you can reach all your potential customers spread across multiple regions with just one page, think again. Google is constantly updating algorithms to optimize search results. It explains why different results may be yielded when we enter a query in different regions or countries. Therefore, SEO localization is an imperative SEO strategy. Even in regions that share the same language, the way users search may still vary! Our extensive experience will help you to penetrate different markets.
Competitor Analysis
Do you think your website is better than your competitors’ but the SEO performance says otherwise? The reason may be because your competitors are outperforming you in other ways. Our SEO marketing team conducts thorough competitor analysis so you’ll know exactly how and what aspects your competitors are doing well in and provide you with suggestions for improvement.
Keyword Research
Keyword research is an indispensable part of search engine optimization. Most users use keywords to search for the required website content. In-depth keyword research gives you insights into the keywords that have led potential customers to your website and lays a solid foundation for search engine optimization. Based on results from the keyword research, we will conduct a series of search engine optimization implementations to improve your website performance.
SEO Content Audit and Optimization
Content is an integral part of search engine optimization. It is another one of Google’s top three ranking factors. Quality content can help your website rank higher on the search engine results page, leading you to potential customers and increased sales. MWI will analyze various aspects of your on-page content during an SEO content audit. Content optimization will then be carried out to improve the website’s SEO performance.
Hotels.com - 10x Organic Traffic Within 6 Months!
In recent years, more industries, particularly OTAs (Online Travel Agency), have recognized the importance of content marketing in reaching and attracting potential customers by creating localized content. Before their partnership with MWI, Hotels.com was working with a China-based SEO company for blog articles creation. Unfortunately, the results were insignificant. MWI tailored a comprehensive SEO strategy (including implementation of localized SEO, use of social media platforms and backlinks) after taking over the project. As a result, the organic traffic of the website increased 10 times within 6 months!
With continued examining and analysis, MWI was able to elevate the user experience and increase the conversion rate by optimizing different landing pages and improving a user’s journey to facilitate bookings.
