MWI plans, executes, and follows up on all your paid media, be it search ads, multimedia ads, or social media ads. We will regularly monitor performance and optimize ads to obtain reliable traffic and substantial conversion!
Want fast results for your advertising campaign? The MWI team has extensive marketing experience. We can quickly pinpoint your potential customers through customized online paid ad campaigns to get your brand name and sales messages out there. Once that’s done, we’ll continuously monitor the performance and optimize copywriting, images, and advertising strategies so that you can make the most out of every cent of your budget, expand the customer base and grow your business.
Paid media services that we provide:
- Search advertising (Google, Yahoo, Bing)
- Social network advertising (Facebook, Instagram, LinkedIn, Twitter)
- Multimedia advertising
- Media planning
Search advertising (Google, Yahoo, Bing)
Search advertising, also known as performance marketing, publicizes your brand, products, and promotional messages when users search for specific keywords. These ads often guarantee a certain amount of website traffic and boost sales in a short period of time. Because of the remarkable results that can be yielded, it is a go-to marketing strategy for many major brands and marketers—making search ad bids extremely competitive. MWI has a wealth of experience in search advertising. We tailor paid ad strategies so that every penny of your advertising budget can be put to good use.
Social network advertising (Facebook, Instagram, LinkedIn, Twitter)
Social media is now an inevitable part of our life. Well-written content alone is not enough. MWI’s digital marketing solutions deliver high-quality, creative content that works for social networks. Leverage on social media advertising to target your potential customers accurately and repackage your services and products in a way that appeals to them. Accelerate the consumer decision journey and grab the viewers’ attention in the first three seconds.
Multimedia advertising
The online world is vast and expansive. It’s often easier said than done to reach the right customers at the right time, in the right place, and in the right way. The professional team at MWI formulates strategies according to your needs and carefully selects a programmatic media buying platform that suits you. MWI will ensure every step will be correctly deployed and accurately executed, whether it’s by building brand exposure, using accurate ad placement, or cutting advertising costs.
Media planning
New digital marketing tools are emerging each day. Trying to keep up with the tide of updates and digital marketing products can be a challenge and leave one wondering where to begin. The MWI team has been walking side by side with our clients and understands the common concerns and worries of brand marketers. Together we analyze market conditions, exchange industry news and insights, plan campaigns, and eventually achieve marketing success.
MWI designed a complete digital marketing strategy for TEMPUR. Using online and offline methods, MWI has helped to build the brand image, elevate the brand's value, and promote product sales for the Danish brand in Hong Kong!
The Danish brand, TEMPUR, is the only brand with mattress and pillow material that has been certified by NASA and is one of the few pressure-relieving sleep surfaces certified by The Space Foundation in the world.
By speaking with the client, teams across MWI learned about the unique selling points of their products and the nature of the business and industry. It turns out that the bedding market in Hong Kong is fiercely competitive. Since mattresses have a long product cycle, consumers often have to think long and hard before buying new beddings or mattresses. With that in mind, showcasing the uniqueness of the brand, making it stand out from the sea of advertisement out there, and getting customers to trust and value the brand became focal points when we formulated the performance goals and marketing strategies for TEMPUR.
During our partnership with TEMPUR, we’ve made use of Google search ads, GDN ads, Facebook ads, Instagram ads, and other paid media solutions. Combined with precise targeting, ad element changes, and regularly adjusted social media content strategies, we helped establish the brand’s identity as a high-quality bedding brand that delivers “Supreme Sleeping Sensation” and is “The Most Comfortable Pillow^”. We also extensively promoted TEMPUR’s product information and in-store discounts from different department stores such as YATA, SOGO, and Wing On Department Store to make sure that they can reach potential local consumers in a timely manner. By driving monthly sales under the premise of educating consumers on how to choose high-quality bedding, we truly synced the concept of “sales” and “marketing”. Together with the client, we gradually accomplished each short-term goal and paved ways for long-term development.
^According to the survey report of 151 TEMPUR pillow users interviewed by Ipsos HK in 2017.
