Content marketing promotes brands by creating and delivering valuable content and establishing brand images with the ultimate goal of driving consumption and sales.
Content marketing provides readers with content that provides value and practical information in order to solve a problem. When readers find the relevant information helpful and have satisfied their intent, brand credibility is built, prompting further actions like following, sharing, and even becoming a target audience.
Copywriting focuses on short-term growth with ad copies aiming to provoke users for immediate actions. Often centered around boosting a particular sales campaign or short-term promotion, these ads pay little attention to the real needs of consumers, consequently failing to build a relationship with audiences in the long run. On the other hand, strategic content marketing can precisely target the intended audience, bringing a steady flow of relevant and high-quality traffic and reducing marketing costs.
Types of content we specialize in:
- Blogs
- Press Release
- Email Marketing (EDM)
- Visual Content
- Videos
Blogs
Blogs are a great channel to enhance brand visibility. Blog content can cover the entire consumer journey by providing practical information for consumers in every stage of the journey. It can greatly expand a website’s keywords coverage and as a result, relatively improve its search engine visibility and ranking. Our content marketing team is always on the lookout for the latest industry trends and trending topics. You can count on us to help you tap into potential markets with innovative and practical blog articles.
Press Release
Great press releases can increase media exposure, build hype, and create impressions around your brand. It is beneficial to any marketing strategy that will help build brand identity, maintain public relations and give your brand a competitive edge in search engine results. MWI has a wealth of experience in writing press releases that allow us to identify the most suitable writing angle which aligns with your brand image.
Email Marketing (EDM)
Email marketing may sound outdated, but it is still regarded by many as a low-cost and effective marketing tool because of its extensive reach, high acceptance, and ease of tracking and evaluating return rates. Our team will develop personalized EDM content for your audiences to help you establish and maintain strong client relationships. Appropriately placed call to action (CTAs) will also be incorporated into the content to prompt your audiences for further actions as a way to improve the conversion rate.
Visual Content
Exquisitely crafted content alone is no longer adequate to grasp your readers’ attention in this era of information explosion ー this is where visual content fills the gap. Images have the power to enhance the look and feel of a website and simplify complex concepts so that they are easily digestible for readers, encouraging interactions and longer dwell time. Our team specializes in creating images that catch the eyes and align perfectly with the context of your content and marketing strategy.
Videos
Other than static images, videos are also a major trend in digital marketing. Studies have found that videos can strengthen audiences’ desire to purchase as they are able to showcase the actual product or service from multiple perspectives, thereby building confidence and brand awareness. MWI is experienced in creating eye-catching videos that exemplify your brand identity and resonate with the audiences. Our team will handle each and every step from content design, shooting to editing.
Hotels.com - Strategic Content Marketing For “Hotel Expert”
Hotels.com is a leading online travel agency that provides hotel reservation services in over 200 countries and regions. Through a comprehensive analysis of the consumer journey, MWI was able to identify Hotels.com’s potential and opportunities for growth and expansion in content marketing. We created a diverse range of informative content, including evergreen content, seasonal content, and travel videos, to reinforce the brand’s image as a “hotel expert”. Many popular keywords successfully ranked on the first two pages on the Google search results within six months’ time, and stood out from the competitors, increasing the organic traffic by almost 10 times.
