[Google Adwords Tutorial] Want to improve exposure for your business? Compare Google Adwords and Facebook ads!

Companies big and small have started to use Google Adwords and Facebook ads to attract new clients with great effect, increasing sales and achieving a good ROI on their campaigns. If a business wants to do SEM, how do you select the right ad platform for your business, and how do you set your strategy and goals?

 

The following table breaks down Google Adwords and Facebook ads for your company:

 

	Google Adwords	Facebook Ads
Ad format	Text only ads	There is no character limit You can provide a detailed introduction to your products and services Visual and video-focused
How will customers see your ad?	Use keyword searches to find your customers Proactively reach your customer through search engines	Target customers according to their backgrounds e.g. marital status, educational level Customers will come across your ads naturally when they are using Facebook
Your target audience is:	Familiar with your services and products	Not familiar with your services and products
Limitations	Text-only ads Unable to target customers according to their backgrounds e.g. Marital status, educational level Unable to “go viral”	Target customers are passive Customers may experience ad fatigue Comments and interactions may lead to a PR crisis
Budgeting	Pay per click Varies according to your business sector The cost per click for different business sectors can have big variations. For example, finance and loans can cost up to HKD$70, while some keywords can cost as little as HKD$3	Pay according to impressions The more attractive your ad content and visuals, the lower your cost per impression
Returns	Ads are highly targeted because users are already searching for a related keyword If you are in a business sector where keywords are expensive, ROI will be lower	The level of targeting is lower, but if the ad is attractive, it has the potential to go viral, achieving a great impression for very little ad budget

 

Considering all the points above, you should now have a better idea of the key differences between Google Adwords, and Facebook ads. Both methods are very effective ways to reach your target market. They do have pros and cons, so you should consider your needs, then take advantage of their strengths to grow your business.