![[Google Adwords Tutorial] Want to improve exposure for your business? Compare Google Adwords and Facebook ads!](https://www.mwi.com/wp-content/uploads/2018/08/MWIHK-_-Blog-Image_02-768x402.jpg)
Companies big and small have started to use Google Adwords and Facebook ads to attract new clients with great effect, increasing sales and achieving a good ROI on their campaigns. If a business wants to do SEM, how do you select the right ad platform for your business, and how do you set your strategy and goals?
The following table breaks down Google Adwords and Facebook ads for your company:
Google Adwords | Facebook Ads | |
Ad format |
|
|
How will customers see your ad? |
|
|
Your target audience is: |
|
|
Limitations |
|
|
Budgeting |
|
|
Returns |
|
|
Considering all the points above, you should now have a better idea of the key differences between Google Adwords, and Facebook ads. Both methods are very effective ways to reach your target market. They do have pros and cons, so you should consider your needs, then take advantage of their strengths to grow your business.
Leave a Reply