Double Eleven, or known as ‘Singles’ Day’, traces its origin back to the internet culture of Mainland China. E-commerce giant Taobao and its subsidiary, Tmall, has since developed the day into a shopping festival, offering extensive discounts to attract large crowds. The success of Taobao and Tmall has prompted many other platforms to join the ‘Singles’ Day’ sale, turning it into a global shopping festival and giving rise to the new ‘Double Twelve’ sale.
All these promotional activities are part of digital marketing strategies leveraged by marketers. ‘Double Eleven’, ‘Double Twelve’, ‘1111’ are only made popular and profitable thanks to the creativity of marketers, as well as widespread online advertising.
To come up with an effective digital marketing campaign, you need more than just an idea. It is equally important to understand how you can make the most out of the advertising platforms in order to make every penny count. Here are a few practical tips to make your Facebook Page and Facebook Marketing Campaign to stand out from the crowd.
1. Advertisement’s image format
The visual component of each Facebook Marketing Campaign is of paramount importance. Images are more likely to be remembered and shared by your audience than texts. Regardless of the type of advertisement, the importance of visual attractiveness must not be overlooked. To begin with, you may consider placing key features or selling points of your products and services clearly on an image. Take Valentine’s Day campaign as an example: you might want to put your promotional offer (e.g. 80% off) on your visuals, so that potential customers are engrossed in reading your full content.
2. Making your ads relevant to the target audience
Whether a Facebook Ad is successful or not is closely related to your target audience. You will be charged whenever a user reads or clicks on your advertisement. If the ad you have placed is irrelevant to your target audience, you could be pouring money down the drain. It is unlikely for any ads to succeed if the target audience settings are not set up correctly.
To tackle this problem, you may create a ‘Custom Audience’ with your existing customer list. By uploading your customer list to Facebook, including details such as name, email, gender, and age, Facebook will automatically search for lookalike users that match with your customers. ‘Custom Audience’ can be exceptionally useful as it reduces the chance for your ad to be served to irrelevant targets, and thus enhances efficiency as well as conversion rate.
3. Visual restrictions of ads
To ensure the quality of ads is up to standard, Facebook upholds a 20% rule. Text is recommended to take up no more than 20% of each image. The wordier your image is, the lower the reach it may get. Therefore, we suggest you have only the most important text on your visuals. For your ads to maximize their reach, leave the remaining parts in your text description. Apart from text, we advise against the use of images that are excessively ornate or crowded. Facebook may wrongly recognize such pictures as text, causing a negative impact on your ad’s reach.
4. Use different ad formats
Each product and services should use a different ad format for promotion. There is no one single best method for advertising. In Facebook, ads come in various formats, including but not limited to image ads, video ads, carousel ads, slideshow ads, and collection ads. For instance, if you are looking to showcase multiple products in a single ad, carousel ads could be a better match. Carousel ads allow up to 10 images or videos per ad, and you may link them each to separate pages. Not only can you promote a collection of products in one go, but you also have greater space to let your creative juices flow.
More and more companies are utilizing Facebook ads to reach out to customers of all kinds. With extensive experience in digital marketing, MWI’s team is ready to help kickstart your Facebook marketing strategy. Get started with MWI today.
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