Everyone is looking to excel in Search Engine Optimization (SEO) lately. SEO is vital in growing your organic traffic, but most importantly, it enhances your website as well as splashing out on ads, bringing long-lasting benefits to your business. With content being one of the three key components of SEO ranking, content marketing is becoming more popular than ever before on digital platforms. Among different content marketing strategies, blogging definitely stands out from the crowd, and we’re here to explain how to gain the most in SEO by blogging.
Why should blogging be part of your content marketing strategy?
1. Blogging enriches your website with abundant content and page count
A website that is helpful and informative always wins the hearts of readers. Although writing blog posts can be time-consuming, it is without a doubt one of the easiest ways to fill your website with useful content. Since every piece of content has its own URL, each of them can be a landing page on its own, or an ‘entrance’ to your website.
And, with more blog posts, you are building more ‘entrances’ for your website! By leveraging SEO skills to complement your content, blogging can be your winning strategy in boosting organic traffic.
Furthermore, the golden rule for SEO is to always keep your website updated with quality content. Search engines such as Google constantly update their search algorithms in order to provide users with the best matches on their Search Engine Result Pages (SERP). As algorithms mostly adjust content-related parameters, the importance of content must not be overlooked. Therefore, remember to provide sufficient up-to-date information to please your readers, and let Google know how active your website is by updating regularly!
2. Blogging effectively adds keywords to your website
The more blog posts you have, the more keywords your website targets. Targeting keywords strategically and appropriately is an essential part of every content marketing strategy. However, be careful not to overuse or abuse keywords. If you are able to incorporate relevant keywords effectively into interesting content, you may expect a greater click-through rate, translating to steady growth in your organic traffic.
3. Blogging raises your images’ ranking
Apart from writing keyword-targeted blog posts, adding optimized pictures to your articles may also improve SEO and your ranking! In addition to website searches, don’t forget that Google can do image searches! By uploading images with suitable settings, you’re giving an SEO boost to your images, making it easier for your images to be found by users and attracting a larger amount of organic traffic to your site.
4. Blogging brings more backlinks to your website
Last but not least, blogging may earn your website extra backlinks. Aside from content, backlinks are yet another key component of SEO ranking. Backlinks refer to the incoming link from external websites to your website. When a page takes reference or quotes from third-party sources, they often feature hyperlinks that point to the source URLs. These hyperlinks are regarded as the backlinks of the sources. Having a backlink does not only allow readers to know where the information comes from, but it also allows interested users to visit such websites.
If a blog post is consistently being cited or referenced to, doesn’t that mean its content is useful and important? That’s why when a website has plenty of backlinks, it will be valued by search engines like Google, further improving your website’s domain authority.
Should I do daily blogging?
Beyond doubt, a website is better off for having more quality blog posts. However, daily blogging can be a painful task for many. Therefore, one to three articles per week should be good enough.
The importance of blogging is obvious. Try creating rich and informative content for your website and accompany it with suitable images. By doing so, you may stimulate organic traffic and grow your business vibrantly without breaking the bank!
If you have any questions about content marketing, feel free to talk to us. MWI is experienced in developing content marketing strategies for growing our clients’ website traffic.
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