Healthcare Marketing: 5 Secrets to Content Marketing Success

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MWI SEO Team | Content Marketing | October 14, 2020

Although online healthcare services and digital healthcare solutions have thrived over the past decade, the recent pandemic has catalyzed digital transformation in the healthcare and medical care industry. Marketers of MedTech companies, or the healthcare industry in general, need digital content marketing strategies that work, and they need them fast. In this article, we’ll look […]

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3 Beginner Steps For a Foreigner to Become a WeChat Influencer in China

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Josh Steimle | Social Media | September 22, 2020

For the uninitiated, China’s social media landscape is alien, yet familiar. It’s like visiting a shopping mall you haven’t been to in 20 years, and while you recognize many of the storefronts, the names have all changed. Due to the “Great Firewall of China” and the government’s policy of blocking websites and apps that fail […]

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Domain Authority: Link Building for SEO

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MWI SEO Team | Digital Marketing | August 19, 2020

Chapter 8: Domain Authority & Link Building We looked at the different ways we can improve user experience (UX) in Chapter 7. In this last chapter of our Ultimate Guide to SEO, we’ll explore the relationship between domain authority and link building.   What is Domain Authority? Domain authority refers to the credibility of a […]

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What’s UX: How User Experience Affects SEO

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MWI SEO Team | SEO | August 05, 2020

Chapter 7: SEO & User Experience (UX) In our last chapter, we covered how rich results can improve search appearances and boost click-through rates. Now, let’s take a look at another important component of on-page SEO ー user experience (UX). What’s UX? Every step, from doing the initial search with keywords, entering your website, browsing […]

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Structured Data: How To Get Rich Results on SERPs

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MWI SEO Team | | July 31, 2020

Chapter 6: Rich Results We’ve explained the hows and whys of SEO content marketing but, as mentioned, the zero-click phenomenon is still prevalent. Marketers are left scratching their heads about how to lure users to click on the page and read their content. In this chapter of our Ultimate Guide to SEO, we’ll look at […]

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What is Content Marketing: Content Marketing & SEO

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MWI SEO Team | Content Marketing | July 15, 2020

Chapter 5 – Content Marketing Previously, we’ve walked you through the nuts and bolts of conducting keyword research. The next step now is to improve the ranking of keywords and obtain high-quality traffic through content marketing. So what exactly is content marketing? What are the benefits of investing in content? In this chapter, we’ll first […]

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Developing a Keyword Strategy: Keyword Research Tools

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MWI SEO Team | | July 07, 2020

Chapter 4 – Keyword Research In our last chapter, we talked about the significance of having web content that is relevant to users’ queries. You may be wondering how exactly do search engines judge what’s relevant and what’s not. The answer is keywords. So, here in this chapter, we will walk you through the processes […]

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SEO 101: On-Page and Off-Page SEO

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MWI SEO Team | Digital Marketing | June 24, 2020

Chapter 3: On-Page SEO & Off-Page SEO In the previous chapter, we explored how search engine’s and Google’s algorithms work. So how exactly does SEO operate? Any comprehensive SEO strategy needs both on-page and off-page SEO. Let’s take a look at the differences and importance of each of them. What’s On-Page SEO? On-page SEO refers […]

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