by Josh Steimle Leave a Comment
Earlier this week I wrote about how to get started blogging. The post was adapted from an email I sent to my business partner Corey Blake to help him get started with his writing. I advocated having someone ask you a question by email, and then answering it. Ignoring what comes after can help you […]
Read moreby Josh Steimle Leave a Comment
Connor Blakely asks “What are your suggestions for making content stand out in an ecosystem cluttered with content?” Let me count the ways…or at least a few. But first, two things. First, let’s clarify the question, because “making content stand out” is not the goal. If your only goal is to stand out then that’s […]
Read moreby Jordan Kasteler Leave a Comment
While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier […]
Read moreby Jordan Kasteler Leave a Comment
I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different.
Read moreby Harrison Jones Leave a Comment
On April 15, 2015, MWI joined some of the Chicago area’s top internet marketers for the inaugural SEJ Summit. SEJ Summit is an SEO conference hosted by Search Engine Journal, one of the industry-leading publications, and Searchmetrics – one of the top SEO software platforms. The summit was held at Chicago’s Hard Rock Hotel, and […]
Read moreby Harrison Jones Leave a Comment
Link building, in a very general sense, is dead and has been since the rollout of Google’s Panda and Penguin algorithms. This doesn’t mean inbound links are no longer valuable – it just means you need to build them naturally. Rather than using questionable link building schemes, you should crank up your content marketing efforts […]
Read moreby Harrison Jones Leave a Comment
Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t […]
Read moreby Harrison Jones Leave a Comment
Blogging has quickly become one of the most powerful content marketing tools out there. It’s cheap, easy to manage, and provides a lot of support for SEO and content marketing programs. After a few years of managing a blog, older content becomes outdated or no longer drives traffic. Once a year, you should perform a content […]
Read moreby Josh Steimle Leave a Comment
If you want to get official, according to Wikipedia content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” Or as Lee Odden put it on the TopRank blog: Content Marketing is the thoughtful creation of content designed for a specific audience to inspire a particular outcome. […]
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