Splashing out on online advertising but seeing little or no effect? There might be something wrong with your method or direction. Digital Marketing may seem easy but can be very difficult to master, therefore hiring a Digital Marketing Agency could be more effective than doing it yourself when developing an online presence. If you’re still wondering whether you should get the helping hand of a Marketing Agency, you’re at the right place.
Table of Contents
- Insufficient In-house Manpower
- Inclination towards Offline Marketing
- Everyone is glued to screens
- Bottlenecks of A Single Marketing Strategy
- Your website is not SEO-Friendly
1. Insufficient In-house Manpower
Whether you’re an established corporation or start-up, you may not have a dedicated team of digital marketing specialists. It can be a misconception for many that digital marketing tasks can be handled by one single staff. While it may work at initial stages, but as the business grows, how can one handle the planning and execution of SEO, SEM and Social Media strategies all at once? Digital Marketing is not something that can be built in a day. Hiring experienced talents or training staffs to take up the role will inevitably take up significant time and resources.
On the other hand, Digital Marketing Agencies gather specialists from different domains. Their readily-available yet extensive experience becomes especially handy in formulating digital marketing plans for your businesses, saving valuable time and money.
2. Inclination towards Offline Marketing
Some businesses rely on traditional offline marketing only, promoting through channels like newspapers, magazines, leaflets and physical ads. Yet, the effect of offline marketing continues to fade over time as our society becomes increasingly digitized. Moreover, the results from such expensive ways of advertising can hardly be evaluated effectively. For instance, the cost of placing a newspaper ad may be negligible to large corporations, but what about small enterprises? Not only can it be a great burden, but the company is unable to track the effectiveness and responses of its ads.
Digital Marketing Agencies can help you to overcome these limitations. With a wide array of digital marketing strategies to adopt, businesses may enjoy a broad coverage while maintaining flexibility and control in costs. Most importantly, digital marketing is also known as data-driven marketing. Therefore, tracking the results of each activity has never been easier, facilitating timely optimization and cost controlling.
3. Everyone is glued to screens
Do you know where your existing customers are coming from? If you’re relying on offline marketing only, you are likely to miss out on enormous business opportunities! Statistics* suggest a whopping 5.8 million active social media users in Hong Kong, that’s equivalent to 78% of the city’s total population. In this digital era, everyone is glued to their screens, and digital marketing is here to help you in reaching this broad customer group. In addition to an expanded reach for your brand in the short run, it can mean real business in the long run.
Besides, digital marketing is beneficial to both local and international market development. For instance, you may wish to try out the potential of target markets with Search Engine Marketing (SEM) before making your actual entry, reducing the associated risks and potential losses.
4. Bottlenecks of A Single Marketing Strategy
Many companies tend to use the same way of marketing to sustain their business. However, the effect may diminish as it reaches bottlenecks when months and years go by. Without an integrated marketing strategy, you could be losing out on plentiful exposure, as well as overlooking the importance of long-term planning.
An ideal integrated marketing plan must be able to incorporate different channels together, such that the effectiveness of campaigns is maximized when capitalizing on their synergy effect. A good Digital Marketing Agency should provide a wide range of digital marketing services, such as Search Engine Optimization (SEO), Social Media Marketing and Influencer Marketing. Moreover, Key Performance Indicators (KPI) should be in place to ensure things are working on track towards specific goals.
To put this into context, marketing agencies should integrate SEO and Social Media Marketing to help business with their online advertising activities.
5. Your website is not SEO-Friendly
Spending quite a bit on online ads but failed to lure new customers? Invested in content marketing but see no increase in web traffic? If your digital marketing activities do not seem to work, the problem may lie in your website. In such situations, consulting a Digital Marketing Agency for a thorough check-up of your website and strategy may help. Digging into the root of problems and addressing them in detail may improve your performance fundamentally.
Choosing a reliable Digital Marketing Agency
MWI is a multi-faceted Digital Marketing Agency. Our services cover various platforms, including but not limited Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing and Web Design. Furthermore, we formulate comprehensive digital marketing strategies that make your goals work. Get in touch with us today for a tailored digital marketing plan.
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* Report:「Digital 2019 in Hong Kong」– We are social