You’ve got a problem. You and your team manage your own paid search account,...
Read moreNote: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for...
Read moreAaron asks: Since MWI does what I want to do, I’d LOVE to be...
Read moreI recently received an email from a prospective client asking questions about how...
Read moreClient: I’m interested in your digital marketing services, what would you recommend? MWI:...
Read moreThinking of hiring us to take care of your SEO? Depending on who...
Read moreby Seth Carter Leave a Comment
Why multilingual SEO is important If you’re looking to bring a truly global audience to your content, there’s no substitute for a content strategy that includes multiple languages. The importance of having a multilingual content and SEO strategy has only grown as the internet connectivity penetrates the entire world. In 1996, approximately 80% of the […]
Read moreby Tracy Valencia Leave a Comment
As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available […]
Read moreby Seth Carter Leave a Comment
The Power of Sales Funnels You have a great product or service, and there are plenty of customers out there, but how do you put them together to maximize your sales? The answer is a well-planned and well-executed sales funnel that can guide your potential customers from first contact with your brand all the way […]
Read moreby Seth Carter Leave a Comment
2017 is coming to a close. The end of the year is a great time for reflection for us here at MWI. It’s an opportunity to look back on what marketing activities were winners and which ones were duds. As we’ve looked back on our past year in digital marketing, we’ve identified a few marketing […]
Read moreby Seth Carter Leave a Comment
You’ve spent hours researching, writing, and polishing your latest post. You’ve promoted it on social media and optimized it for SEO, but no matter what you do, the clicks just aren’t coming in. So you decide to give up and move on to the next topic, abandoning all your hard work to the virtual dustbin […]
Read moreby Seth Carter Leave a Comment
A core part of any successful SEO campaign is a functioning backlink strategy. Although Google’s algorithms have become more sophisticated over time and now include a variety of factors that impact rankings, backlink quality and quantity are still a major ranking signal. Professional SEOs often have a “tool bag” of link building tactics they can […]
Read moreby Seth Carter Leave a Comment
With a population of over 1.3 billion and a rapidly growing middle class, there is huge potential for western businesses to win over Chinese consumers. Despite the potential, succeeding at digital marketing in China has proven to be a challenge for many western brands. For your digital marketing campaign to succeed in China, you need […]
Read moreby Chris Weaver Leave a Comment
You’ve got a problem. You and your team manage your own paid search account, and your monthly PPC report shows a definite trend, and it’s downward. Or maybe you work with an outside agency, and although they’ve been hustling for years you’ve got a heavy feeling in your stomach telling you that your account isn’t […]
Read moreAt MWI, we are always talking about win-win partnerships. Though it might sound cliche, we’ve found it’s the best way to grow a digital marketing agency. We’re looking for partners who are passionate about what they do, have drive to accomplish their growth goals, and most importantly, communicate well. American Orchards has all of these […]
Read moreDonna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects.
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