Internet Marketing and Conversion Optimization Blog

[SME Fundings] Guide to ITC’s Technology Voucher Programme

November 20, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | November 20, 2020

Looking for ways to improve business productivity, upgrade and transform business processes, or stand out from the competition but lacking funds, talent, and technology? The Innovation and Technology Commission (ITC) of the Government has launched the Technology Voucher Programme (TVP), an SME funding program to encourage local enterprises/organizations to adopt different technological solutions to improve […]

Healthcare Marketing: 5 Secrets to Content Marketing Success

October 14, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Content Marketing | October 14, 2020

Although online healthcare services and digital healthcare solutions have thrived over the past decade, the recent pandemic has catalyzed digital transformation in the healthcare and medical care industry. Marketers of MedTech companies, or the healthcare industry in general, need digital content marketing strategies that work, and they need them fast. In this article, we’ll look […]

Domain Authority: Link Building for SEO

August 19, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | August 19, 2020

Chapter 8: Domain Authority & Link Building We looked at the different ways we can improve user experience (UX) in Chapter 7. In this last chapter of our Ultimate Guide to SEO, we’ll explore the relationship between domain authority and link building. What is Domain Authority? Domain authority refers to the credibility of a […]

What’s UX: How User Experience Affects SEO

August 5, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | August 05, 2020

Chapter 7: SEO & User Experience (UX) In our last chapter, we covered how rich results can improve search appearances and boost click-through rates. Now, let’s take a look at another important component of on-page SEO ー user experience (UX). What’s UX? Every step, from doing the initial search with keywords, entering your website, browsing […]

Structured Data: How To Get Rich Results on SERPs

July 31, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | SEO | July 31, 2020

Chapter 6: Rich Results We’ve explained the hows and whys of SEO content marketing but, as mentioned, the zero-click phenomenon is still prevalent. Marketers are left scratching their heads about how to lure users to click on the page and read their content. In this chapter of our Ultimate Guide to SEO, we’ll look at […]

What is Content Marketing: Content Marketing & SEO

July 15, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Content Marketing | July 15, 2020

Chapter 5 – Content Marketing Previously, we’ve walked you through the nuts and bolts of conducting keyword research. The next step now is to improve the ranking of keywords and obtain high-quality traffic through content marketing. So what exactly is content marketing? What are the benefits of investing in content? In this chapter, we’ll first […]

Developing a Keyword Strategy: Keyword Research Tools

July 7, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | July 07, 2020

Chapter 4 – Keyword Research In our last chapter, we talked about the significance of having web content that is relevant to users’ queries. You may be wondering how exactly do search engines judge what’s relevant and what’s not. The answer is keywords. So, here in this chapter, we will walk you through the processes […]

SEO 101: On-Page and Off-Page SEO

June 24, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | June 24, 2020

Chapter 3: On-Page SEO & Off-Page SEO In the previous chapter, we explored how search engine’s and Google’s algorithms work. So how exactly does SEO operate? Any comprehensive SEO strategy needs both on-page and off-page SEO. Let’s take a look at the differences and importance of each of them. What’s On-Page SEO? On-page SEO refers […]

How Search Engines Work: 3 Google Search Algorithms You Should Know

June 17, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | June 17, 2020

Chapter 2: How Does a Search Engine Work? In the previous chapter, we talked about the basics of SEO. Now, let’s look at what a search engine is, how it operates, and its role in SEO. By the end of this chapter, you will have a better understanding of Google’s ranking factors and algorithms. Read […]

[Ultimate Guide to SEO] Introduction to SEO: How Important is SEO?

June 12, 2020 by MWI SEO Team Leave a Comment

MWI SEO Team | Digital Marketing | June 12, 2020

Chapter 1: What is SEO? SEO is a rapidly evolving field. Google updates its algorithm every few months but very little is known about these updates. Even SEO experts who have been on the job for years are kept on their toes constantly, trying to figure out the secrets behind Google’s algorithm updates. MWI’s Ultimate […]