You’ve got a problem. You and your team manage your own paid search account,...
Read moreNote: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for...
Read moreAaron asks: Since MWI does what I want to do, I’d LOVE to be...
Read moreI recently received an email from a prospective client asking questions about how...
Read moreClient: I’m interested in your digital marketing services, what would you recommend? MWI:...
Read moreThinking of hiring us to take care of your SEO? Depending on who...
Read moreby SEO HK TEAM Leave a Comment
When developing your digital marketing strategy, you may have wondered whether you should use SEO or SEM and which one is a better fit for your campaign. To answer these questions, you’ll first have to understand the differences between these related, but different, strategies. SEO is short for “search engine optimization.” Its purpose is to […]
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There are a so many website design platforms and tools on the internet that let you create websites for free. This is good news for a lot of startups and entrepreneurs looking to get real bang for buck in the early days of a business when budgets can be tight. With these website design platforms, […]
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Companies big and small have started to use Google Adwords and Facebook ads to attract new clients with great effect, increasing sales and achieving a good ROI on their campaigns. If a business wants to do SEM, how do you select the right ad platform for your business, and how do you set your strategy […]
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Want a higher ranking for your website on the search engines? Never confuse your search engine ranking with SEO! If we want to bring traffic to our website, we need to work on search engine optimization and get in touch with potential clients, that’s a given. Here’s the problem though: A lot of people don’t […]
Read moreby Seth Carter Leave a Comment
Why multilingual SEO is important If you’re looking to bring a truly global audience to your content, there’s no substitute for a content strategy that includes multiple languages. The importance of having a multilingual content and SEO strategy has only grown as the internet connectivity penetrates the entire world. In 1996, approximately 80% of the […]
Read moreby Tracy Valencia Leave a Comment
As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available […]
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The Power of Sales Funnels You have a great product or service, and there are plenty of customers out there, but how do you put them together to maximize your sales? The answer is a well-planned and well-executed sales funnel that can guide your potential customers from first contact with your brand all the way […]
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2017 is coming to a close. The end of the year is a great time for reflection for us here at MWI. It’s an opportunity to look back on what marketing activities were winners and which ones were duds. As we’ve looked back on our past year in digital marketing, we’ve identified a few marketing […]
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You’ve spent hours researching, writing, and polishing your latest post. You’ve promoted it on social media and optimized it for SEO, but no matter what you do, the clicks just aren’t coming in. So you decide to give up and move on to the next topic, abandoning all your hard work to the virtual dustbin […]
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A core part of any successful SEO campaign is a functioning backlink strategy. Although Google’s algorithms have become more sophisticated over time and now include a variety of factors that impact rankings, backlink quality and quantity are still a major ranking signal. Professional SEOs often have a “tool bag” of link building tactics they can […]
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