Double Eleven, or known as ‘Singles’ Day’, traces its origin back to the internet...
Read moreWhen developing your digital marketing strategy, you may have wondered whether you should use...
Read moreCompanies big and small have started to use Google Adwords and Facebook ads to...
Read moreYou’ve got a problem. You and your team manage your own paid search account,...
Read moreNote: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for...
Read moreAaron asks: Since MWI does what I want to do, I’d LOVE to be...
Read moreI recently received an email from a prospective client asking questions about how...
Read moreClient: I’m interested in your digital marketing services, what would you recommend? MWI:...
Read moreThinking of hiring us to take care of your SEO? Depending on who...
Read moreDouble Eleven, or known as ‘Singles’ Day’, traces its origin back to the internet culture of Mainland China. E-commerce giant Taobao and its subsidiary, Tmall, has since developed the day into a shopping festival, offering extensive discounts to attract large crowds. The success of Taobao and Tmall has prompted many other platforms to join the […]
Read moreby Natalie Liu Leave a Comment
Facebook, Instagram, Snapchat, Weibo, and TikTok if you are in the Asia Pacific or Greater China, all have one thing in common and it’s not just the fact that they are all social media platforms. They are all ecosystems that allow KOL marketing to become a big part of a company’s digital marketing strategy. […]
Read moreby Natalie Liu Leave a Comment
When developing your digital marketing strategy, you may have wondered whether you should use SEO or SEM and which one is a better fit for your campaign. To answer these questions, you’ll first have to understand the differences between these related, but different, strategies. SEO is short for “search engine optimization.” Its purpose is to […]
Read moreby Natalie Liu Leave a Comment
There are a so many website design platforms and tools on the internet that let you create websites for free. This is good news for a lot of startups and entrepreneurs looking to get real bang for buck in the early days of a business when budgets can be tight. With these website design platforms, […]
Read moreby Natalie Liu Leave a Comment
Companies big and small have started to use Google Adwords and Facebook ads to attract new clients with great effect, increasing sales and achieving a good ROI on their campaigns. If a business wants to do SEM, how do you select the right ad platform for your business, and how do you set your strategy […]
Read moreby Natalie Liu Leave a Comment
Want a higher ranking for your website on the search engines? Never confuse your search engine ranking with SEO! If we want to bring traffic to our website, we need to work on search engine optimization and get in touch with potential clients, that’s a given. Here’s the problem though: A lot of people don’t […]
Read moreby Seth Carter Leave a Comment
Why multilingual SEO is important If you’re looking to bring a truly global audience to your content, there’s no substitute for a content strategy that includes multiple languages. The importance of having a multilingual content and SEO strategy has only grown as the internet connectivity penetrates the entire world. In 1996, approximately 80% of the […]
Read moreby Tracy Valencia Leave a Comment
As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available […]
Read moreby Seth Carter Leave a Comment
The Power of Sales Funnels You have a great product or service, and there are plenty of customers out there, but how do you put them together to maximize your sales? The answer is a well-planned and well-executed sales funnel that can guide your potential customers from first contact with your brand all the way […]
Read moreby Seth Carter Leave a Comment
2017 is coming to a close. The end of the year is a great time for reflection for us here at MWI. It’s an opportunity to look back on what marketing activities were winners and which ones were duds. As we’ve looked back on our past year in digital marketing, we’ve identified a few marketing […]
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