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[SME Fundings] Guide to ITC’s Technology Voucher Programme

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MWI SEO Team | General Marketing | November 20, 2020

Looking for ways to improve business productivity, upgrade and transform business processes, or stand out from the competition but lacking funds, talent, and technology? The Innovation and Technology Commission (ITC) of the Government has launched the Technology Voucher Programme (TVP), an SME funding program to encourage local enterprises/organizations to adopt different technological solutions to improve […]

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Healthcare Marketing: 5 Secrets to Content Marketing Success

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MWI SEO Team | Content Marketing | October 14, 2020

Although online healthcare services and digital healthcare solutions have thrived over the past decade, the recent pandemic has catalyzed digital transformation in the healthcare and medical care industry. Marketers of MedTech companies, or the healthcare industry in general, need digital content marketing strategies that work, and they need them fast. In this article, we’ll look […]

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SEO 101: On-Page and Off-Page SEO

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MWI SEO Team | | June 24, 2020

Chapter 3: On-Page SEO & Off-Page SEO In the previous chapter, we explored how search engine’s and Google’s algorithms work. So how exactly does SEO operate? Any comprehensive SEO strategy needs both on-page and off-page SEO. Let’s take a look at the differences and importance of each of them. What’s On-Page SEO? On-page SEO refers […]

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[Ultimate Guide to SEO] Introduction to SEO: How Important is SEO?

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MWI SEO Team | Digital Marketing | June 12, 2020

Chapter 1: What is SEO? SEO is a rapidly evolving field. Google updates its algorithm every few months but very little is known about these updates. Even SEO experts who have been on the job for years are kept on their toes constantly, trying to figure out the secrets behind Google’s algorithm updates. MWI’s Ultimate […]

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[Facebook Marketing] How to boost a Facebook fan page’s engagement?

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MWI SEO Team | Hong Kong | August 30, 2019

Facebook marketing have been quietly overtaking brick-and-mortar stores and TV ads as the forefront for businesses to reach their potential customers. Whether you are a newbie to fan pages on Facebook or an experienced editor of your company’s social media profiles, it’s obvious that you would want to do more than merely publishing. You would […]

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[Online Marketing Myths] 5 Reasons why you need a Digital Marketing Agency

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MWI SEO Team | Hong Kong | August 29, 2019

Splashing out on online advertising but seeing little or no effect? There might be something wrong with your method or direction. Digital Marketing may seem easy but can be very difficult to master, therefore hiring a Digital Marketing Agency could be more effective than doing it yourself when developing an online presence. If you’re still […]

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Social media marketing? Facebook advertising? Instagram advertising? Are they all the same?

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MWI SEO Team | Social Media | August 01, 2019

Have you ever been confused about the difference between Advertising and Social Media Marketing (SMM)? It can be difficult to tell, especially for newbies to digital marketing. How can the two be differentiated? Which category does Facebook Advertising fall into? What’s paid reach and organic reach? Is one more superior than the other? We’ve got […]

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SEO Tutorial: The 4 Important Things about Backlinks

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MWI SEO Team | Uncategorized | June 20, 2019

To grow a steady stream of traffic, Search Engine Optimization (SEO) should be the cornerstone of your digital marketing strategy. As per Google’s revelations, they’ve got over 200 SEO ranking factors, with the following three heavyweights, Content, Backlinks and RankBrain. Therefore, the importance of backlinks must not be overlooked. In this article, we are going […]

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[What is SEO?] 3 Misconceptions about Google Optimization

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MWI SEO Team | | March 11, 2019

What is SEO? In an increasingly digital world, most consumers rely on search engines when making purchase decisions. From small entities to large enterprises, businesses of all kinds are relying on SEO to expand their online footprint in growing their business. Worryingly, many incorrect SEO courses and misconceptions have been circulating around, guiding people onto […]

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