Creating content with real value to grow your business
Great content has the power to drive sales, attract new customers, and increase brand loyalty. But what makes content “great?”
For MWI, great content comes in a wide range of forms, but all of our content marketing campaigns are made up of three parts:
Strategy. Before we plan, design, or create any piece of content we do in depth research on our client’s customers. We build a content strategy that both creates value for customers and accomplishes our client’s goals.
Execution. With a solid strategy in place, our content experts get to work creating high-quality content that stands out from the competition.
Promotion. Great content needs to be put in front of the right audience to be effective. We work with our partners in media to drive targeted traffic to our content that converts.
Types of content we specialize in:
- Infographics
- Blog posts
- Video
- eBooks
- Guides
- Digital brochures
Viral content gets over 100k views in ten days
Beardbrand is an industry-leading online retailer of beard products for the urban beardsmen. Their brand recognition grew through PR features such as the New York Times as well as an appearance on ABC’s Shark Tank. Beardbrand approached MWI to leverage all of this content and build a roadmap to ensure revenue growth through content marketing and SEO.
A content strategy was developed that incorporated a mix of customer guides, PR placements, blogs, and infographics all helping to drive traffic and convert customers online. MWI saw a unique opportunity to create a viral piece of content during the presidential debates showing candidates with full beards. This piece of content caught fire and was viewed more than 100k times in only ten days. The piece was picked up by the Huffington Post and other internet publications.
MWI has been a great resource for Beardbrand. As a small, bootstrapped company, we’ve appreciated the flexibility MWI brings. Organic growth is a vital part of our business and they bring strategy, execution, and great communication to the table. I’m always fully confident they will deliver on their promises and have recommended them to several of my entrepreneur friends.
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