MWI and 10X Marketing Team Up to Create Market Driven Web Site for CORDA Technologies
Salt Lake City, Utah- MWI, a leading technology consulting firm, and 10x Marketing, an Internet Consulting Firm providing Internet business intelligence to create high ROI for clients, today announced the launch of a powerful new Web site for Corda Technologies, a Utah-based software solution developer for creating web-enabled interactive charts, graphs and maps. The goal of the new Web site, www.corda.com, is to not only improve site navigation and ease of information access, but to increase online and offline sales. 10x’s role is to provide on-line key word optimization to enhance effectively targeting decision makers, while MWI is responsible for helping the site cater to those decision makers once they are at the site.
“We are very pleased with this new Web capability, said Christine Hagel, director of marketing for Corda. “MWI was selected based on their progressive approach to Web site development and their creative brand interpretation abilities. 10x and its Search Engine Optimization technology makes it easier for prospective customers and partners to find out about Corda offerings. This combination gives Corda the advantage of getting to the decision maker first and fast, and enabling the decision maker to find Corda based on their own vocabulary set.”
Corda needed a site that not only maintained and supported their brand integrity, but is also easy to navigate and display the robust Corda product in action. MWI uses an approach that first implements an architecturally sound and technology driven site framework. They then lay the appropriate creative/graphic skin over that framework. They do this with in-house expertise in web development, graphic design, and business strategy.
Working with MWI, 10X Marketing supports Corda’s initiative to incorporate a Search Engine Optimization (SEO) program to and on their Web site. This enables Corda to attract individuals from Internet search engines who are seeking information or products – based on keywords that define their needs. Once those newly attracted visitors are on the Corda site, they are more easily able to navigate effectively within the site.
Corda’s unique interactive online graphing, charting and mapping solutions are relevant for any company that is transitioning from sharing numeric data to sharing graphic data, thereby increasing their successful exchange and interpretation of critical information.
About 10x Marketing
10x Marketing, an Internet Consulting firm, provides Internet business intelligence to leading companies including Franklin Covey, One Minute Millionaire, Real Age and GeneTree.com. Founded in 2002 by Internet marketing expert and MyFamily.com co-founder Paul Allen, 10x Marketing leverages the power of the Internet for companies wanting to increase online market share. The company’s management team brings more than 25 years of combined experience developing and executing successful online marketing and sales strategies for companies such as Ancestry.com, MyFamily.com, and Ah-ha. 10x Marketing manages several top-performing affiliate programs and in the past year has helped clients get more than 275 keywords ranked in the top ten spots in Google, Yahoo, MSN, AOL, Lycos, and other leading search engines. Partners include Commission Junction, Omniture, and Stanford University’s Persuasive Technology Laboratory.