by Tracy Valencia Leave a Comment
As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available […]
Read moreby Seth Carter Leave a Comment
2017 is coming to a close. The end of the year is a great time for reflection for us here at MWI. It’s an opportunity to look back on what marketing activities were winners and which ones were duds. As we’ve looked back on our past year in digital marketing, we’ve identified a few marketing […]
Read moreby Seth Carter Leave a Comment
You’ve spent hours researching, writing, and polishing your latest post. You’ve promoted it on social media and optimized it for SEO, but no matter what you do, the clicks just aren’t coming in. So you decide to give up and move on to the next topic, abandoning all your hard work to the virtual dustbin […]
Read moreby Seth Carter Leave a Comment
A core part of any successful SEO campaign is a functioning backlink strategy. Although Google’s algorithms have become more sophisticated over time and now include a variety of factors that impact rankings, backlink quality and quantity are still a major ranking signal. Professional SEOs often have a “tool bag” of link building tactics they can […]
Read moreby Seth Carter Leave a Comment
With a population of over 1.3 billion and a rapidly growing middle class, there is huge potential for western businesses to win over Chinese consumers. Despite the potential, succeeding at digital marketing in China has proven to be a challenge for many western brands. For your digital marketing campaign to succeed in China, you need […]
Read moreby Chris Weaver Leave a Comment
You’ve got a problem. You and your team manage your own paid search account, and your monthly PPC report shows a definite trend, and it’s downward. Or maybe you work with an outside agency, and although they’ve been hustling for years you’ve got a heavy feeling in your stomach telling you that your account isn’t […]
Read moreAt MWI, we are always talking about win-win partnerships. Though it might sound cliche, we’ve found it’s the best way to grow a digital marketing agency. We’re looking for partners who are passionate about what they do, have drive to accomplish their growth goals, and most importantly, communicate well. American Orchards has all of these […]
Read moreDonna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects.
Read moreWith all MWI partnerships, the goal is the create growth and increased revenue for our clients. As our partnership has continued with Dunn Orthodontics, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one size fits all mentality; strategies must be determined in real […]
Read moreCristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and […]
Read moreMWI is a global, digital marketing agency with offices in the United States, United Kingdom, Hong Kong, Singapore, and China.
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