Conversion Optimization Archives

What Is Conversion Rate Optimization?

July 14, 2015 by Jordan Kasteler Leave a Comment

Jordan Kasteler | Conversion Optimization | July 14, 2015

Imagine you’re trying to sell your chief marketing officer on SEO, but he’s hesitant. “I understand SEO has the potential to drive a lot of traffic, but how do we know it’s the right kind of traffic?” he asks. “How do we know that traffic will turn into revenue? The CEO doesn’t give me high-fives […]

Why Conversion Optimization Should be Part of Your Website Strategy

September 3, 2014 by Harrison Jones Leave a Comment

Harrison Jones | Conversion Optimization | September 03, 2014

CRO (conversion rate optimization) is nothing new. It’s a digital lead generation tactic that’s been around for a few years now. Conversion optimization is the practice of using data and testing to drive usability improvements, web design changes and content decisions to increase the likelihood that a user will convert into a customer. You can drive […]

Why Keyword Rankings Don’t Matter Anymore

September 2, 2014 by Harrison Jones Leave a Comment

Harrison Jones | Content Marketing | September 02, 2014

Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t […]

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What Is Conversion Rate Optimization?

Why Conversion Optimization Should be Part of Your Website Strategy

Why Keyword Rankings Don’t Matter Anymore

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