At MWI, we are always talking about win-win partnerships. Though it might sound cliche, we’ve found it’s the best way to grow a digital marketing agency. We’re looking for partners who are passionate about what they do, have drive to accomplish their growth goals, and most importantly, communicate well. American Orchards has all of these […]
Read moreDonna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects.
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Note: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for framing so perfectly in a talk of his what I had known intuitively for years but had never verbalized so well– clients care about outcomes, not outputs. Since then I’ve driven my team at MWI mad talking about this. Companies hire […]
Read moreDigital marketing has become a necessity for any business or organization looking to connect with people online. Educational institutions are certainly no different, and those taking the initiative to implement digital marketing strategies are reaping the benefits. At MWI, we’ve had the opportunity to work with a handful of educational institutions in developing successful online strategies that reach their specific […]
Read moreWith all MWI partnerships, the goal is the create growth and increased revenue for our clients. As our partnership has continued with Dunn Orthodontics, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one size fits all mentality; strategies must be determined in real […]
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For the uninitiated, China’s social media landscape is alien, yet familiar. It’s like visiting a shopping mall you haven’t been to in 20 years, and while you recognize many of the storefronts, the names have all changed. Due to the “Great Firewall of China” and the government’s policy of blocking websites and apps that fail […]
Read moreCristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and […]
Read moreMake no mistake. Influence is everything these days. In today’s social world, it is so easy to share messages and content. Ironically, it has become harder and harder to get your messages heard because the ease of sharing has lead to a crowded and noisy social world. So how can you hope to stand out […]
Read moreEric Bandholz is the co-founder and face of Beardbrand, a men’s grooming company. He is from Greenville, SC but currently lives in Austin, TX. His hobbies include: browsing Reddit, traveling the world and getting distracted with new business ideas. Eric’s favorite quote…“Haters gonna hate.” Why did you decide to get into marketing? Well, I have […]
Read moreLast year, our CEO Josh Steimle created the post Top 100 Most Followed SEO Experts on Twitter for 2016. It’s time for a 2017 update! I followed the same process he did so we can accurately compare the two lists. If you are looking to create something similar, he recommend the following tools: Tweepi to build […]
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