California Pools Selects MWI to Lead Re-Branding Process

Nation’s second-largest pool builder awards contract to Salt Lake City firm

Salt Lake City – MWI, a Draper-based brand management and Web development firm, today announced that the company has been selected to lead California Pools through a re-branding process.

California Pools is the largest pool and spa builder in the western United States, and the second largest in the country. The company builds over 4,000 pools a year through more than 20 offices in California, Nevada and Arizona. California Pools has won more awards for design, customer satisfaction and quality than any pool builder in the United States.

MWI has been selected to develop a new brand identity for California Pools, whose current brand has been in use for over twenty years. The new branding will be used on all corporate materials including the website (also to be redesigned by MWI).

About California Pools
Established in 1952, California Pools is the industry leader in the design and engineering of pools for home and commercial use. Headquartered in West Covina, California, California Pools has more than twenty offices across the western United States. More information at

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Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm based in Shenzhen, China and responsible for MWI's overall strategy and marketing. I've written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and I'm the author of Chief Marketing Officers at Work. I love speaking to corporations and at marketing industry events. I was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016. Read more of what I'm writing on my blog.

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