Advance Fiber Optics Launches New Website Design, Brand Identity

Local Web agency produces new design, architecture, and brand

Salt Lake City, UT – MWI, a brand management and Web development firm today announced the launch of a new Web design the firm provided for Advance Fiber Optics, a Salt Lake City based network management company.

The new design capitalizes on AFO’s background as a leading technological provider by using professional Web site design and subtle Flash animation to produce a cutting-edge look and feel. A large part of the project focused on presenting large amounts of technical information within a site architecture that was intuitive and easy to use. MWI also produce a new brand identity for AFO during the process.

“The new identity wasn’t part of the original bid,” said chief executive officer Joshua Steimle. “But upon doing some research we found out that almost everyone who knows Advance Fiber Optics refers to them as AFO. Based on that and other information, we made some suggestions about introducing a new brand and did some spec work, and that led to the new identity you can see on the Web site today.”

Advance Fiber Optics provides fiber optic and network management solutions to companies around the world. OSPInsight, Advance Fiber’s core software product, allows companies to view any network as a whole, and allows companies to determine where networks can be improved, or where a breakdown has occurred. Companies like AT&T and Time Warner Telecom use OSPInsight to manage their networks. The new website can be found at

About AFO
Founded in 1993, Advance Fiber Optics has five offices in the western United States, and distributes their products and services to companies worldwide. Advance Fiber Optics created OSPInsight, a software product that allows companies to optimize their networks. They also provide data services and field services to telecommunications companies. Clients include AT&T, Time Warner Telecom, Comcast, MCI, Southern Company, and the Departments of Transportation for Utah, Florida and Texas.

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Written by

Hi! I'm Josh Steimle, and I started MWI from my apartment while a college student in 1999. I'm based in Shenzhen, China and responsible for MWI's overall strategy and marketing. I've written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and I'm the author of Chief Marketing Officers at Work. I love speaking to corporations and at marketing industry events. I was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016. Read more of what I'm writing on my blog.

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