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“Your brand isn’t what you say it is; it is what your consumers say it is.”
“Your brand isn’t what you say it is; it is what your consumers say it is.”
“Your brand isn’t what you say it is; it is what your consumers say it is.”

Donna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications.  Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects.

Measuring Marketing Success: Outputs vs Outcomes
Measuring Marketing Success: Outputs vs Outcomes
Measuring Marketing Success: Outputs vs Outcomes

Note: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for framing so perfectly in a talk of his what I had known intuitively for years but had never verbalized so well– clients care about outcomes, not outputs. Since then I’ve driven my team at MWI mad talking about this. Companies hire marketing agencies for one primary reason: to achieve a specific goal, often associated with an increase in sales. Many agencies, however, focus their time on providing deliverables and sometimes those deliverables are created without ROI being the primary goal. Here at MWI, we focus on […]

17 Digital Marketing Tips Changing Education
17 Digital Marketing Tips Changing Education
17 Digital Marketing Tips Changing Education

Digital marketing has become a necessity for any business or organization looking to connect with people online. Educational institutions are certainly no different, and those taking the initiative to implement digital marketing strategies are reaping the benefits. At MWI, we’ve had the opportunity to work with a handful of educational institutions in developing successful online strategies that reach their specific audience.

How MWI Helped Dunn Orthodontics Get 86 New Appointments In A Month
How MWI Helped Dunn Orthodontics Get 86 New Appointments In A Month
How MWI Helped Dunn Orthodontics Get 86 New Appointments In A Month

With all MWI partnerships, the goal is the create growth and increased revenue for our clients. As our partnership has continued with Dunn Orthodontics, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one size fits all mentality; strategies must be determined in real time as data is analyzed. Together, Dunn Orthodontics and MWI have seen organic website traffic, and online appointments grow exponentially.   Check out the rest of the article to see how we got these results.   Overall Strategy   One of our core values is […]

3 Beginner Steps For a Foreigner to Become a WeChat Influencer in China
3 Beginner Steps For a Foreigner to Become a WeChat Influencer in China
3 Beginner Steps For a Foreigner to Become a WeChat Influencer in China

For the uninitiated, China’s social media landscape is alien, yet familiar. It’s like visiting a shopping mall you haven’t been to in 20 years, and while you recognize many of the storefronts, the names have all changed. Due to the “Great Firewall of China” and the government’s policy of blocking websites and apps that fail to comply with its stringent requirements, services like Google (including Gmail, Google Translate, and all other Google products), Facebook, Instagram, and Twitter are blocked. Anyone who really wants to can still access them by using a virtual private network or VPN (my favorite software based […]

Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur
Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur
Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur

Cristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and marketing automation.

4 Strategies to Grow Influence and Maximize Engagement
4 Strategies to Grow Influence and Maximize Engagement
4 Strategies to Grow Influence and Maximize Engagement

Make no mistake. Influence is everything these days. In today’s social world, it is so easy to share messages and content. Ironically, it has become harder and harder to get your messages heard because the ease of sharing has lead to a crowded and noisy social world. So how can you hope to stand out from the 3 million blog posts that are published every single day? That’s why you need influence. In this article, you’ll learn how you can use these 4 simple strategies to instantaneously boost the impression of your brand, build and retain visibility, and maximize your […]

Shark Tank’s Beardbrand Talks Marketing
Shark Tank’s Beardbrand Talks Marketing
Shark Tank’s Beardbrand Talks Marketing

Eric Bandholz is the co-founder and face of Beardbrand, a men’s grooming company. He is from Greenville, SC but currently lives in Austin, TX. His hobbies include: browsing Reddit, traveling the world and getting distracted with new business ideas. Eric’s favorite quote…“Haters gonna hate.” Why did you decide to get into marketing? Well, I have a degree in marketing because I wanted to get into sales and that was the closest thing to a sales degree. It turns out, no college thinks sales is a worthy degree. No one teaches it, but seemingly everyone has been a sales rep at […]

Top 100 Most Followed SEO Experts on Twitter for 2017
Top 100 Most Followed SEO Experts on Twitter for 2017
Top 100 Most Followed SEO Experts on Twitter for 2017

Last year, our CEO Josh Steimle created the post Top 100 Most Followed SEO Experts on Twitter for 2016. It’s time for a 2017 update! I followed the same process he did so we can accurately compare the two lists. If you are looking to create something similar, he recommend the following tools: Tweepi to build the list Electoral to export it Google Sheets to do some simple sorting and editing Also, I found it extremely helpful to follow another article Josh wrote explaining, in detail, the full process. Disclaimer: Before we see the list, I want to mention the parameters used […]

7 Founders Advise On Digital Marketing
7 Founders Advise On Digital Marketing
7 Founders Advise On Digital Marketing

In the past few months I have been asked a handful of times, “but does it really work?” No matter how many digital marketing strategies I consult on, that question will always surprise me. Of course my answer is yes, and naturally I begin a passionate, and probably long winded, response. I explain that I’ve seen it work time and time again, but sometimes I get an impression that people think I “have to” respond this way because I work in the industry, or that I get passionate because I’ve drank the digital marketing kool-aid. My goal with this article […]