With a population of over 1.3 billion and a rapidly growing middle class, there is huge potential for western businesses to win over Chinese consumers. Despite the potential, succeeding at digital marketing in China has proven to be a challenge for many western brands. For your digital marketing campaign to succeed in China, you need to consider a few big differences. Closed Digital Ecosystem One of the first things brands notice as they look into expanding their digital marketing in China is that practically none of the tools and channels they rely on in the West are available there. […]
You’ve got a problem. You and your team manage your own paid search account, and your monthly PPC report shows a definite trend, and it’s downward. Or maybe you work with an outside agency, and although they’ve been hustling for years you’ve got a heavy feeling in your stomach telling you that your account isn’t getting the attention it deserves, and that you’re missing out on the results you could be getting. No matter how you got to where you are, you’re ready for some help, and you’re looking to talk with a new PPC agency. But how do you […]
At MWI, we are always talking about win-win partnerships. Though it might sound cliche, we’ve found it’s the best way to grow a digital marketing agency. We’re looking for partners who are passionate about what they do, have drive to accomplish their growth goals, and most importantly, communicate well. American Orchards has all of these qualities and we are proud to be an extension of their team as we work on their digital marketing strategies. Note: if you’re looking for a partnership like this, feel free reach out here
Donna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects.
Note: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for framing so perfectly in a talk of his what I had known intuitively for years but had never verbalized so well– clients care about outcomes, not outputs. Since then I’ve driven my team at MWI mad talking about this. Companies hire marketing agencies for one primary reason: to achieve a specific goal, often associated with an increase in sales. Many agencies, however, focus their time on providing deliverables and sometimes those deliverables are created without ROI being the primary goal. Here at MWI, we focus on […]
Digital marketing has become a necessity for any business or organization looking to connect with people online. Educational institutions are certainly no different, and those taking the initiative to implement digital marketing strategies are reaping the benefits. At MWI, we’ve had the opportunity to work with a handful of educational institutions in developing successful online strategies that reach their specific audience.
With all MWI partnerships, the goal is the create growth and increased revenue for our clients. As our partnership has continued with Dunn Orthodontics, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one size fits all mentality; strategies must be determined in real time as data is analyzed. Together, Dunn Orthodontics and MWI have seen organic website traffic, and online appointments grow exponentially. Check out the rest of the article to see how we got these results. Overall Strategy One of our core values is […]
For the uninitiated, China’s social media landscape is alien, yet familiar. It’s like visiting a shopping mall you haven’t been to in 20 years, and while you recognize many of the storefronts, the names have all changed. Due to the “Great Firewall of China” and the government’s policy of blocking websites and apps that fail to comply with its stringent requirements, services like Google (including Gmail, Google Translate, and all other Google products), Facebook, Instagram, and Twitter are blocked. Anyone who really wants to can still access them by using a virtual private network or VPN (my favorite software based […]
Cristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and marketing automation.
Make no mistake. Influence is everything these days. In today’s social world, it is so easy to share messages and content. Ironically, it has become harder and harder to get your messages heard because the ease of sharing has lead to a crowded and noisy social world. So how can you hope to stand out from the 3 million blog posts that are published every single day? That’s why you need influence. In this article, you’ll learn how you can use these 4 simple strategies to instantaneously boost the impression of your brand, build and retain visibility, and maximize your […]