You’ve Installed Yoast. Now What?

SEO After Installing Yoast Your new company website is smart, functional and pretty-darn beautiful. You invested time and money to make it perfect for users, but not without considering search engines as well. After all, having a gorgeous site only matters if people find it, and that means making Google happy. If you follow the rules and optimize your pages according to it’s latest algorithm, you will have a better chance of showing higher in a search engine results page (SERP) when potential customers search for the products or services your business provides. You know all of this, which is […]

Keeping Up With Google in 2017: A Skimmable Version

At MWI we’re constantly looking forward, which is why we loved Rand Fishkin’s Inbound Presentation: How to Keep Up With Google in 2017. We’re big fans of Rand, Moz, Hubspot, and to this point, 2017. His presentation was full of valuable insights, so we thought we’d pull out the most important pieces for those of you who may not have 45 minutes to watch the full video. And for those of you who do, we’ve embedded it down below! The Ever Changing State of Search Before we dig into what marketers need to do in 2017, let’s take a look at […]

Snapchat’s New Spectacles: Everything You Need To Know

First off, let me say that if you’ve never been to NYC during the holiday season, put it on your bucket list. It’s beautiful, festive, and perfect time to see the city; so throw on your warmest clothes and get to NYC in December. Another great thing about being in the Big Apple during December (of 2016 at least), is the opportunity to hit up Snapchat’s Spectacle store that just popped up last month right next to the Apple Store on 5th Ave. I had the chance to visit the Spectacle store and check out this new gadget. Let me walk […]

What Kind of People Does MWI Hire?

Aaron asks: Since MWI does what I want to do, I’d LOVE to be a part of it. What would it take for me to show that I’d be an asset worth bringing on? I know it’s a loaded question and I’m not expecting a job offer. I’m just genuinely interested in what you look for. Here’s my response: What I’m about to say will change in the future, but because we’re small (< 30 people) we can’t afford to hire people who need training–we need people on board who provide value from the instant they start. In fact, many of […]

[Infographic] 12 SEO Tips from 12 SEO Experts

We recently provide an infographic to Chirag Kulkarni, a prominent entrepreneur, speaker, and writer with Inc. magazine and he included it in his recent Inc. article 12 Best SEO Tips From 12 Top SEO Experts. The article and infographic feature tips from SEO experts: Matt McGee, Editor-In-Chief, Search Engine Land, Marketing Land Rand Fishkin, Founder and Wizard of Moz, Moz Ryan Stewart, Founder, Webris Adam Heitzman, Co-Founder/Managing Partner, HigherVisibility Ben Holland, VP of Digital Marketing, MWI Aleyda Solis, Founder, Orainti Wil Reynolds, Founder and CEO, SEER Interactive Andy Beal, Reputation Refinery,, Marketing Pilgrim Duane Forrester, VP Organic Search Operations, […]

How MWI Provides Great SEO Results For Clients

I recently received an email from a prospective client asking questions about how MWI manages projects, hires team members, and ensures great results. Here are the questions and my answers. Mr. Steimle, Over the last few weeks, our management team has been reviewing several of your articles from Forbes as well as content on your blog.  We are quite impressed with both your writing style and your clear presentation of the SEO fundamentals.  It is evident, you are an SEO expert. Of course, our company is in the market for an SEO service.  While we are drawn to you, and […]

The Journey of the Win/Win Partnership

At MWI we talk a lot about win/win partnerships. Sure, this is a “catch phrase” that is widely overused, I get that, but here we take it to heart and it shows. Every single client (or potential client) interaction we have is driven by this simple concept of win/win partnerships. The question we constantly ask ourselves is “if we are not constantly becoming better, as well as constantly making our clients better, than what’s the point?” This question is the engine that drives our passion for win/win partnerships; and all of our employees and clients see and feel the results […]

7 Quick Tips to Improve Your Content

Whether you’re writing content for a webpage, an email, or an article these guidelines apply–at least if you want that content to get people to do what you want them to do. Be brief. If you can say something in fewer words, do so. Brevity is the soul of wit, and all that. Be clear. Use simple words and avoid jargon. Avoid time sensitive events, or news that will quickly become old news. You probably want people referencing this for at least a few years, rather than just a few months. Avoid politics and religion. As soon as you put anything political in, regardless […]

SEO Pizza: I Tried SEO, It Didn’t Work

Client: I’m interested in your digital marketing services, what would you recommend? MWI: We can recommend a lot of services including content marketing, social media marketing, digital PR, but in your case we see the low hanging fruit with the best ROI being SEO. Client: I’ve tried SEO before, it didn’t work. MWI: Can you tell me more about your experience? Client: Yeah, we hired a firm to do SEO, we paid them $500 per month, and after two months we weren’t #1 for a single keyword, so we fired them. MWI: Ah, I see… This is an extreme version […]

Why Your SEO Strategy Should NOT Start With Keywords

I just got this email from a potential client to whom we had sent a proposal for SEO, content marketing, and social media marketing. I’ve changed details to mask the identity of this potential client and his website: Josh, My goal is to rank on page 1 (preferably in the top half) of Google for terms like “Top CRM Software”, “CRM Software Comparisons” and like terms. What amongst your offerings do you think is best suited to make that happen? Thanks! Here was my response, with some details left out to mask the identify of this potential client: Hi Bob, it’s logical […]