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Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur
Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur
Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur

Cristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and marketing automation.

4 Strategies to Grow Influence and Maximize Engagement
4 Strategies to Grow Influence and Maximize Engagement
4 Strategies to Grow Influence and Maximize Engagement

Make no mistake. Influence is everything these days. In today’s social world, it is so easy to share messages and content. Ironically, it has become harder and harder to get your messages heard because the ease of sharing has lead to a crowded and noisy social world. So how can you hope to stand out from the 3 million blog posts that are published every single day? That’s why you need influence. In this article, you’ll learn how you can use these 4 simple strategies to instantaneously boost the impression of your brand, build and retain visibility, and maximize your […]

Shark Tank’s Beardbrand Talks Marketing
Shark Tank’s Beardbrand Talks Marketing
Shark Tank’s Beardbrand Talks Marketing

Eric Bandholz is the co-founder and face of Beardbrand, a men’s grooming company. He is from Greenville, SC but currently lives in Austin, TX. His hobbies include: browsing Reddit, traveling the world and getting distracted with new business ideas. Eric’s favorite quote…“Haters gonna hate.” Why did you decide to get into marketing? Well, I have a degree in marketing because I wanted to get into sales and that was the closest thing to a sales degree. It turns out, no college thinks sales is a worthy degree. No one teaches it, but seemingly everyone has been a sales rep at […]

Top 100 Most Followed SEO Experts on Twitter for 2017
Top 100 Most Followed SEO Experts on Twitter for 2017
Top 100 Most Followed SEO Experts on Twitter for 2017

Last year, our CEO Josh Steimle created the post Top 100 Most Followed SEO Experts on Twitter for 2016. It’s time for a 2017 update! I followed the same process he did so we can accurately compare the two lists. If you are looking to create something similar, he recommend the following tools: Tweepi to build the list Electoral to export it Google Sheets to do some simple sorting and editing Also, I found it extremely helpful to follow another article Josh wrote explaining, in detail, the full process. Disclaimer: Before we see the list, I want to mention the parameters used […]

7 Founders Advise On Digital Marketing
7 Founders Advise On Digital Marketing
7 Founders Advise On Digital Marketing

In the past few months I have been asked a handful of times, “but does it really work?” No matter how many digital marketing strategies I consult on, that question will always surprise me. Of course my answer is yes, and naturally I begin a passionate, and probably long winded, response. I explain that I’ve seen it work time and time again, but sometimes I get an impression that people think I “have to” respond this way because I work in the industry, or that I get passionate because I’ve drank the digital marketing kool-aid. My goal with this article […]

Dominos to LG Electronics – Laura Cohen Talks Marketing
Dominos to LG Electronics – Laura Cohen Talks Marketing
Dominos to LG Electronics – Laura Cohen Talks Marketing

Laura Cohen is the Sr. Marketing/Communications Manager of the commercial division at LG Electronics USA, Inc. She grew up in Deerfield, IL and enjoys: working out, snowboarding, cooking… not baking 😉 and music. Laura’s favorite quote is: “Dripping in this strange design, none is yours and far less mine. Hold the wheel, read the sign, keep the tires off the line. Just relax, you’re doing fine. Swimming in this real thing I call life. Can I bring a few companions on this ride – Phish

Vincent Stark – Creating Software for the Entrepreneur
Vincent Stark – Creating Software for the Entrepreneur
Vincent Stark – Creating Software for the Entrepreneur

Vincent Stark, CEO of Xiveti Software Solutions, has been a technology guy since a very early age. He liked to take things apart… everything from toy cars to wall outlets. At the age of 4 (1988) he saw a computer for the first time, and at 7 he wrote his first program in BASIC. Since then, he’s worked at countless tech companies, was in charge of big telecom project deployments, helped Blackberry to build its first Internet of Things platform, launched an online grocery delivery service in Canada’s capital, and created Xiveti – a boutique software agency. These days Xiveti is […]

Burly Vinson’s Snappies, Changes the Rules on Snapbacks
Burly Vinson’s Snappies, Changes the Rules on Snapbacks
Burly Vinson’s Snappies, Changes the Rules on Snapbacks

Burly, tell us what you are working on! Right now I’m working on a hat company called Snappies. It’s still young, but the reception has been better than expected, which is awesome to see. I’m a hat guy, I love hats, so really the idea just came from me wanting to design a hat I’d want to wear. I wear my hats backwards, and I always hated how plastic snapbacks pressed and cut into my forehead. I decided I’d try to make something better. And really, that’s it. So what’s the vision for Snappies? From the get go I didn’t […]

You’ve Installed Yoast. Now What?
You’ve Installed Yoast. Now What?
You’ve Installed Yoast. Now What?

SEO After Installing Yoast Your new company website is smart, functional and pretty-darn beautiful. You invested time and money to make it perfect for users, but not without considering search engines as well. After all, having a gorgeous site only matters if people find it, and that means making Google happy. If you follow the rules and optimize your pages according to it’s latest algorithm, you will have a better chance of showing higher in a search engine results page (SERP) when potential customers search for the products or services your business provides. You know all of this, which is […]

Keeping Up With Google in 2017: A Skimmable Version
Keeping Up With Google in 2017: A Skimmable Version
Keeping Up With Google in 2017: A Skimmable Version

At MWI we’re constantly looking forward, which is why we loved Rand Fishkin’s Inbound Presentation: How to Keep Up With Google in 2017. We’re big fans of Rand, Moz, Hubspot, and to this point, 2017. His presentation was full of valuable insights, so we thought we’d pull out the most important pieces for those of you who may not have 45 minutes to watch the full video. And for those of you who do, we’ve embedded it down below! The Ever Changing State of Search Before we dig into what marketers need to do in 2017, let’s take a look at […]