7 Founders Advise On Digital Marketing

In the past few months I have been asked a handful of times, “but does it really work?” No matter how many digital marketing strategies I consult on, that question will always surprise me. Of course my answer is yes, and naturally I begin a passionate, and probably long winded, response. I explain that I’ve seen it work time and time again, but sometimes I get an impression that people think I “have to” respond this way because I work in the industry, or that I get passionate because I’ve drank the digital marketing kool-aid. My goal with this article […]

Dominos to LG Electronics – Laura Cohen Talks Marketing

Laura Cohen is the Sr. Marketing/Communications Manager of the commercial division at LG Electronics USA, Inc. She grew up in Deerfield, IL and enjoys: working out, snowboarding, cooking… not baking 😉 and music. Laura’s favorite quote is: “Dripping in this strange design, none is yours and far less mine. Hold the wheel, read the sign, keep the tires off the line. Just relax, you’re doing fine. Swimming in this real thing I call life. Can I bring a few companions on this ride – Phish   Why did you decide to get into marketing? I liked that marketing utilizes both sides of the brain; creativity and […]

Vincent Stark – Creating Software for the Entrepreneur

Vincent Stark, CEO of Xiveti Software Solutions, has been a technology guy since a very early age. He liked to take things apart… everything from toy cars to wall outlets. At the age of 4 (1988) he saw a computer for the first time, and at 7 he wrote his first program in BASIC. Since then, he’s worked at countless tech companies, was in charge of big telecom project deployments, helped Blackberry to build its first Internet of Things platform, launched an online grocery delivery service in Canada’s capital, and created Xiveti – a boutique software agency. These days Xiveti is […]

Burly Vinson’s Snappies, Changes the Rules on Snapbacks

Burly, tell us what you are working on! Right now I’m working on a hat company called Snappies. It’s still young, but the reception has been better than expected, which is awesome to see. I’m a hat guy, I love hats, so really the idea just came from me wanting to design a hat I’d want to wear. I wear my hats backwards, and I always hated how plastic snapbacks pressed and cut into my forehead. I decided I’d try to make something better. And really, that’s it. So what’s the vision for Snappies? From the get go I didn’t […]

You’ve Installed Yoast. Now What?

SEO After Installing Yoast Your new company website is smart, functional and pretty-darn beautiful. You invested time and money to make it perfect for users, but not without considering search engines as well. After all, having a gorgeous site only matters if people find it, and that means making Google happy. If you follow the rules and optimize your pages according to it’s latest algorithm, you will have a better chance of showing higher in a search engine results page (SERP) when potential customers search for the products or services your business provides. You know all of this, which is […]

Keeping Up With Google in 2017: A Skimmable Version

At MWI we’re constantly looking forward, which is why we loved Rand Fishkin’s Inbound Presentation: How to Keep Up With Google in 2017. We’re big fans of Rand, Moz, Hubspot, and to this point, 2017. His presentation was full of valuable insights, so we thought we’d pull out the most important pieces for those of you who may not have 45 minutes to watch the full video. And for those of you who do, we’ve embedded it down below! The Ever Changing State of Search Before we dig into what marketers need to do in 2017, let’s take a look at […]

Snapchat’s New Spectacles: Everything You Need To Know

First off, let me say that if you’ve never been to NYC during the holiday season, put it on your bucket list. It’s beautiful, festive, and perfect time to see the city; so throw on your warmest clothes and get to NYC in December. Another great thing about being in the Big Apple during December (of 2016 at least), is the opportunity to hit up Snapchat’s Spectacle store that just popped up last month right next to the Apple Store on 5th Ave. I had the chance to visit the Spectacle store and check out this new gadget. Let me walk […]

What Kind of People Does MWI Hire?

Aaron asks: Since MWI does what I want to do, I’d LOVE to be a part of it. What would it take for me to show that I’d be an asset worth bringing on? I know it’s a loaded question and I’m not expecting a job offer. I’m just genuinely interested in what you look for. Here’s my response: What I’m about to say will change in the future, but because we’re small (< 30 people) we can’t afford to hire people who need training–we need people on board who provide value from the instant they start. In fact, many of […]

[Infographic] 12 SEO Tips from 12 SEO Experts

We recently provide an infographic to Chirag Kulkarni, a prominent entrepreneur, speaker, and writer with Inc. magazine and he included it in his recent Inc. article 12 Best SEO Tips From 12 Top SEO Experts. The article and infographic feature tips from SEO experts: Matt McGee, Editor-In-Chief, Search Engine Land, Marketing Land Rand Fishkin, Founder and Wizard of Moz, Moz Ryan Stewart, Founder, Webris Adam Heitzman, Co-Founder/Managing Partner, HigherVisibility Ben Holland, VP of Digital Marketing, MWI Aleyda Solis, Founder, Orainti Wil Reynolds, Founder and CEO, SEER Interactive Andy Beal, Reputation Refinery,, Marketing Pilgrim Duane Forrester, VP Organic Search Operations, […]

How MWI Provides Great SEO Results For Clients

I recently received an email from a prospective client asking questions about how MWI manages projects, hires team members, and ensures great results. Here are the questions and my answers. Mr. Steimle, Over the last few weeks, our management team has been reviewing several of your articles from Forbes as well as content on your blog.  We are quite impressed with both your writing style and your clear presentation of the SEO fundamentals.  It is evident, you are an SEO expert. Of course, our company is in the market for an SEO service.  While we are drawn to you, and […]