by Josh Steimle Leave a Comment
I recently received an email from a prospective client asking questions about how MWI manages projects, hires team members, and ensures great results. Here are the questions and my answers. Mr. Steimle, Over the last few weeks, our management team has been reviewing several of your articles from Forbes as well as content on […]
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Whether you’re writing content for a webpage, an email, or an article these guidelines apply–at least if you want that content to get people to do what you want them to do. Be brief. If you can say something in fewer words, do so. Brevity is the soul of wit, and all that. Be clear. Use […]
Read moreClient: I’m interested in your digital marketing services, what would you recommend? MWI: We can recommend a lot of services including content marketing, social media marketing, digital PR, but in your case we see the low hanging fruit with the best ROI being SEO. Client: I’ve tried SEO before, it didn’t work. MWI: Can […]
Read moreI just got this email from a potential client to whom we had sent a proposal for SEO, content marketing, and social media marketing. I’ve changed details to mask the identity of this potential client and his website: Josh, My goal is to rank on page 1 (preferably in the top half) of Google for […]
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I just got off the phone with a client. They hired MWI to provide SEO services, but as we progressed through the first few weeks with them the list of things to be fixed on the website grew and finally reached a tipping point where we realized it would be more cost effective for the client […]
Read moreI just received this email from a reader. Just finished reading your “4 tips” article in Forbes online from September, 2013. Great insight. The market is flooded with SEO companies filled with rhetoric that is supposed to take me to the promised land. I’m a solo practitioner opening up my office for the first time, […]
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If you’re a client searching for SEO and content marketing services, it’s natural that you want to pay the lowest price possible while getting the best results possible. Who doesn’t? But as they say, “You can have it fast, cheap, or good–choose any two.” The point of this post isn’t that you should assume that […]
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Earlier this week I wrote about how to get started blogging. The post was adapted from an email I sent to my business partner Corey Blake to help him get started with his writing. I advocated having someone ask you a question by email, and then answering it. Ignoring what comes after can help you […]
Read moreby Josh Steimle Leave a Comment
Connor Blakely asks “What are your suggestions for making content stand out in an ecosystem cluttered with content?” Let me count the ways…or at least a few. But first, two things. First, let’s clarify the question, because “making content stand out” is not the goal. If your only goal is to stand out then that’s […]
Read moreby Josh Steimle Leave a Comment
Earlier this year my favorite social media sharing tool Buffer decided to terminate what was one of my favorite Buffer features–Buffer suggestions. I loved Buffer suggestions, but I understand why they decided to end the service since; 1) Buffer is not a content curation service so it wasn’t in line with the Buffer strategy, and […]
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