Where We Come In
Our Work
American Orchards approached MWI with a goal to fill their facility in under a year without using any placement agents. This goal was accomplished by driving and converting quality web traffic.
Meet American Orchards
Their Mission
American Orchards is a senior living facility located in Gilbert, Arizona. American Orchards has been featured as The Best Assisted Living Memory Care by the East Valley Tribune and has become a local industry leader.
Since working with MWI, American Orchards has reached full occupancy at their facility. This case study provides an inside look at the work and results from our partnership. The primary work performed was:
- Search Engine Optimization
- Content Marketing
MWI has proved to be a great partner through start-up and beyond. We rely on their expertise to enhance our web presence both from a branding and lead generation perspective, which has allowed us to focus more solely on providing great service to our residents. Their customer service is top-notch and communication throughout the process has been exceptional.
– Casey Balmforth, American Orchards
Step 1
Search Engine Optimization
MWI conducts in-depth audits to ensure the American Orchards website performs at its optimum. Additionally, through reputation management and content strategies we’ve seen continuous organic growth.
During the partnership with MWI organic traffic to the website has more than tripled.
*Organic traffic is the traffic that comes to your website as a result of unpaid search results. "All Users" is the total amount of traffic that comes to your website. This can be from paid ads, search, links, etc.
Step 2
Content Marketing
As the partnership with American Orchards continued, MWI conducted research to better understand the industry and developed a content strategy to increase. As high quality content was written and placed on site, conversions and lead flow began to increase.
Thanks to a strategic approach to content marketing, American Orchards achieved full occupancy after only six months of engagement.
We look forward to working with MWI further as our company grows and our future needs evolve.
– Casey Balmforth, American Orchards
Conclusion:
Win-Win Partnership
As with all MWI partnerships, the goal is to create growth and increased revenue for our clients. As our partnership has continued with American Orchards, we have enjoyed the opportunity to utilize new tools and strategies to achieve results. We never approach marketing with a one-size-fits all mentality; strategies must be determined in real time as data is analyzed. This continues to be our process for all of our partnerships at MWI.
Today, American Orchards continues to thrive as an MWI partner. We are an advocate of their brand and are proud to be a part of their team.
Let’s strengthen your online footprint and build a successful digital marketing strategy.
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