As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available to all of my accounts. I soon found myself going back to the old Adwords interface and performing my day-to-day tasks there, where I was comfortable.
After repeatedly allowing myself to slide back into this failing relationship with the old interface, I drew a line, and committed to using the new interface. I finally found bliss with the new, dazzling Adwords interface and grew to love it. Here are a few of the exciting new features that I use on a daily basis when optimizing MWI accounts:
1. Demographic Targeting for Search Ads
The new AdWords feature allows me to dive into the household income, parental status, gender and age. Viewing this data, allows me to apply bid adjustments and increase or decrease those bids based on conversions and performance. This feature is one of my favorites. I have seen so many different ages that are not a focus for a client and have been able to hone in and pull back on those ages.
2. The New Overview Dashboard
The new dashboard is amazing! It calls out specific information on account performance, and even offers a comparison tool right there in the dashboard. The new overview dashboard specified what type of information one wants to see in the overview and simplifies sharing with the clients for data review. The most important information for clients is right there in the overview which they can be easily granted view access.
3. Landing Page Performance
It’s all right here at our fingertips. Now we can get insights for the different landing pages being tested in the campaigns right there in the interface, where us Adwordees spend the most time, no need to dive into the WordPress, Wix or any other format being used. I can see if the page is mobile friendly or which pages have the highest conversion, all at a click of a button. I can also ensure that the ads are being driven to the correct landing pages. This can happen all with in this new interface.
4. Showcase Shopping Ads
This feature allows us to group together products and/or services to introduce the brand or business. It is a bit different than the Shopping ads. This gives us a format which enables us to group different images of the product and showcase them together. Regular shopping ads are typically showcased with other companies’ products pushing to sell something, whereas these showcase shopping ads are getting the look out there, which will then spark the interest to purchase.
5. Shortcut Keys
I wanted to sing from the rooftops when I saw some of these! I have a story that I like to tell people: When I was just getting out of college I started to work at a newspaper. The gals I was working with were a bit older than me, and had never used a shortcut key in their lives. I had to teach them all about shortcut keys, I even created cheat sheets that I taped on their computers with the simple commands of Ctrl+C, Ctrl+S and so on. Nowadays, I’m the one who is taught new tricks and shortcuts from the interns we have. Ah to be young again! Short cut keys are amazing, and since we all want a simplified approach in life today, here you go:
- G then T – search for a page
- G then S – go to Settings
- G then O – go to Overview
- G then C – go to Campaigns
- G then J – go to Ad groups
- G then A – go to Ads
- G then X – go to Extensions
- G then K – go to Search Keywords
- G then Y – go to Opportunities
- Shift + W – show or hide the navigation panel
- Shift + A – see All campaigns
- Shift + N – create new
- Ctrl or ⌘ + C – copy
- Ctrl or ⌘ + V – paste
6. Promotion Extensions
This new feature highlights special sales and offers, includes end dates, and utilizes the countdown calendars to promote special events. I’m excited to utilize these tools with Black Friday shopping and specific sales or promotions for MWI clients.
While there are so many more features and tools that came with the updated interface, in this article are six that should help your day-to-day run smoother. As I work more and more in the new interface, unfamiliar features and tools pop up. Luckily, Google is great at walking through where and how to find different items. I spend more of my day inside the new interface and have become dependent on the optimizations made to it.
In the end I give it a THUMBS UP! 👍