Video marketing is revolutionizing the marketing industry. Below are the video marketing trends you should implement in your 2020 marketing strategy.
Are videos a part of your 2020 marketing strategy?
They should be.
Video content is a powerful way to attract and engage customers. What’s more, it can also help you increase your conversion rate.
People are watching more videos than ever. On average, a person will spend 100 minutes daily watching videos in 2021.
That opens up a huge opportunity for marketers. No wonder why marketers are investing more money into video ads.
Statista forecasts that video ad spending in the U.S. will result in a market volume of $43,073 million by 2023.
Image via Statista
It’s evident that video marketing is here to stay. With video marketing, you can educate your customers about your products, boost your brand awareness, as well as boost your sales.
Ready to take the plunge into video marketing?
Which Are the 2020 Video Marketing Trends You Should Implement?
The video marketing landscape is dynamic. There is always something new coming up. If you are looking to leverage video content in 2020, here are some trends you should know about.
1. Brands Will Leverage Bumper Ads
If you’ve ever watched a YouTube video, you’ve surely come across short ads before the main video starts playing. These unskippable ads are called bumper ads.
When Google introduced the 6-second bumper ads, they helped marketers boost their brand reach and awareness. These ads can be very effective to target mobile users on the go.
Why do these bumper ads work?
Because they are short.
According to a survey, 87% of consumers said that they didn’t mind watching short ads before a video, provided the content is free.
That’s a great opportunity for video marketers.
Short ads can help catch the audience’s attention. Using this medium, marketers can also deliver compelling and memorable messages in the shortest time possible.
British online classified advertisement website, Gumtree, has one of the best bumper ads out there. In just six seconds, they explain how easy it is to sell products on their portal.
Image via YouTube
If you want to reach out to a broad audience, you should leverage bumper ads.
But how can you tell what kind of videos will resonate with your audience?
You can use a visual marketing tool like Cortex to get insights into your audience’s behavior. This AI-powered software solution can give you strategy suggestions to maximize your reach.
2. Instagram Video Marketing Will Gain More Popularity
In the last few years, Instagram has made it easy for marketers to grow their brand reach on Instagram via videos. With the launch of Instagram Stories, IGTV, and Instagram Live, video marketing has taken a huge leap.
From branding videos to tutorials, reviews, and live videos, Instagram marketing allows you to get creative with video promotion. The best part is each type of video on Instagram is suitable for different video ad strategies.
For instance, videos in Instagram Stories are great to boost brand visibility and conversions.
They last for 15 seconds. In these videos, you can use emojis and stickers to make your content stand out. They can be a great opportunity for behind-the-scenes content to show the fun side of your brand.
In addition to this, it can also be a great platform to announce a new offer or discount. Through the “Swipe Up” feature in Instagram Stories, you can also send traffic to your website.
J&Co Jewellery is one of the brands that saw incredible results by using video ads in Instagram Stories. 58% of their total sales were driven through photo and video ads in Instagram Stories.
Image via Instagram
3. Shoppable Videos Will Become More Common
Shoppable videos are a popular emerging trend in the ecommerce space.
For the uninitiated, shoppable videos give viewers a direct opportunity to make a purchase while watching a video. From the shoppable videos, they may be redirected to product pages or a payment gateway. In some cases, they can also add products to a shopping cart.
Since they allow viewers to make a purchase immediately, they can significantly shorten the customer journey and boost conversion rates. In a nutshell, it enables brands to engage their audience and guide them through the sales funnel.
Not only can they improve the overall customer experience, but they can reduce cart abandonment rates.
Sephora is one of the brands utilizing shoppable content on their YouTube, Instagram, and Facebook pages.
Through their shoppable content, they offer educational and informative videos while seamlessly integrating links to shop products. When users click on the product, they are redirected to Sephora’s website.
For example, in the screenshot below, you can see experts offering tips to the viewers. They use an in-stream ad style feature to integrate featured products on the video so that users can shop.
Image via YouTube
4. 360-Degree Video Experiences Will Be In Demand
360-degree video experiences are the next big thing in branded videos.
According to a survey, respondents picked immersive video over standard branded content. They found it to be more engaging, entertaining, and more innovative.
Image via Magna
But why do consumers like immersive video experiences?
One of the main reasons is that viewers can control what they want to see next, like in panoramas. They record the view in all directions simultaneously with omnidirectional cameras.
Nissan is one of the companies using 360-degree videos to advertise their cars. In each video, they highlight different features of their car while taking the viewers on a long drive.
Image via YouTube
These 360-degree videos can help you to engage your audience while building awareness and increasing conversions.
Expect to see a lot more immersive and futuristic videos that make use of augmented and virtual reality technology as well.
These videos may not be easy to produce, but they can help you stand apart from your competition in 2020.
Ready to Incorporate Video into Your 2020 Marketing Strategy?
In 2020, video marketing is going to be crucial for brands who want to get an edge over their competitors. Innovation will be the name of the game.
Instagram videos, bumper ads, shoppable videos, and immersive video experiences will be key trends to watch out for in 2020.
Do you have any questions about these video marketing trends or any tips to share about video marketing in 2020? Please share your views in the comments section or reach out for more information.
Today’s guest writer is Shane Barker.
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