SEO Consulting, Website Analysis

For clients who want to optimize an existing website for search engines, one of the primary steps is analyzing that existing site and comparing its attributes with best practices for search engine optimization (SEO). Our analysis takes into account not only ways to improve the ranking of a particular page or the website as a whole, but opportunities to improve usability and drive sales and/or leads.

The deliverables of our website analysis include:

  • Keyword Research & Strategy
  • Reporting
    • Rankings
    • Indexed Pages
    • Competitor Comparison
    • Incoming Links
    • Referrers
  • Recommendations (On-Page)
    • Title Tags
    • Meta Tags
    • URL Structure
    • Standards Compliant Code
    • Text vs. Graphics
    • Site Map
    • Website Architecture
    • Avoiding SPAM/Penalties
  • Recommendations (Usability & Design)
    • Web Credibility
    • Objectives
    • Lead Generation
    • Navigation
  • Recommendations (Content)
    • Keyword Usage
    • Keyword Density
    • Content Quantity
    • Content Quality
    • Search Engine Appeal
    • Human Appeal
  • Recommendations (Off-Page)
    • Link Building
    • Public Relations
    • Blogs / Forums

For more information on SEO consulting and training in general consult our Frequently Asked Questions About SEO Consulting & Training or return to our main SEO consulting & training page.

Search Engine Optimization Case Studies

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