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Search Engine Optimization Case Study
Neumont University, Search Engine Optimization
Neumont University is educating the most sought-after software developers in the world. Located in Salt Lake City, Utah, the University offers accelerated two-year Bachelor of Science in Computer Science degrees and Master of Business Administration degrees in one-and two-year formats. Neumont University is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
Neumont's primary need was more students. MWI performed ongoing monthly search engine optimization of the site for search, including a complete code rewrite to bring the site's HTML up to par with standards based code. In addition to SEO services MWI also managed the University's pay-per-click campaign and ad banner campaign. And the results? We'll let Neumont speak for themselves:
"MWI supercharged our search engine optimization and marketing initiatives. The analytics the MWI team applied to our programs increased lead flow 100% per month during the first three months." - Julie Blake, Director of Marketing, Neumont University.