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Search Engine Optimization, Reporting
Because MWI doesn't require SEO clients to sign long-term contracts so it's in our best interested to give clients reports that are clear yet detailed in order to show the results of an SEO campaign. One of the most relevant and interesting reports shows changes in the ranking of a client's website for the keywords generated during the keyword analysis and strategy sessions. Other reports show where traffic is coming from, what keywords are generating traffic from search engines, and where a client's website ranks in comparison to competitors.