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Search Engine Marketing Case Study
Workforce Solutions, Inc. is a Utah professional employer organization (PEO) that enables companies to cost-effectively outsource the management of human resources, employee benefits, payroll procesing and workers compensation. Using a web based Human Resource Information System, Workforce Solutions, Inc., helps clients focus on their core competencies to save time, increase profitability, control cost and reduce risk.
Workforce Solutions engaged MWI in 2005 for website design, and then to provide search engine optimization and search engine marketing services. MWI's PPC management services have driven many thousands of visitors to the Workforce Solutions website and has achieved an impressive conversion rate of 25%, many times higher than average conversion rates that hover between 2-10%.
For more information on SEM in general consult our Frequently Asked Questions About Search Engine Marketing or return to our main SEM page.