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Utah Search Engine Marketing | SEM
Search engine marketing, or SEM, is the various activities involved with managing pay per click advertising campaigns for our clients. Pay-per-click, or PPC, is a service offered by various search engines in which an advertiser, such as yourself, can purchase those "sponsored links" you often see on the top or right side of a search engine results page. For a more detailed explanation see What is Search Engine Optimization.
MWI manages client PPC campaigns to maximize results per dollar spent. In one case, a client approached MWI and told us they were spending $20,000 per month on PPC ads and although they were getting great results they wanted to get the cost down. Based on our experience optimizing PPC campaigns we were able to reduce their ad spend to $7,000 per month while simultaneously increasing the number of leads they generated as well as the quality of those leads.
Specific search engine marketing services include:
- Keyword Research & Strategy
- Pay Per Click Setup & Configuration
- Pay Per Click Management
- Pay Per Click Consulting & Training
- Conversion Improvement
For more information on whether SEM is right for your company or organization consult our Frequently Asked Questions About Search Engine Marketing.
Search Engine Marketing Pricing
Pricing for SEM services is set at $1,500 per month, with the exception of ecommerce sites which may be more, depending on the details. Contracts are month to month with no long-term commitment. Note that the actual cost of the advertising that is charged by the search engines is not part of MWI's fee. Clients are charged directly by the search engines for ad click-throughs.