Comments on: New Site Structure Means Turbulence Ahead http://www.mwi.com/blog/search-engine-optimization/new-site-structure-means-turbulence-ahead.html Tue, 15 Jun 2010 03:15:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jordan Kasteler http://www.mwi.com/blog/search-engine-optimization/new-site-structure-means-turbulence-ahead.html/comment-page-1#comment-14 Jordan Kasteler Tue, 06 Nov 2007 04:17:59 +0000 http://72.47.194.176/blog/uncategorized/new-site-structure-means-turbulence-ahead#comment-14 Josh, I have the same problem happening to me with a client after changing their architecture. One thing to note is that Google's always preferred a flatter architecture and dashes over underscores (due to how they interpret the wording). But Matt Cutts, in July, announced that URL levels make no difference and underscores are no longer treated differently than dashes. MSN places the most prominence on a flatter architecture though so I guess it helps for other search engines. Long term, those should be good changes, but two months later and Google is still being fussy about the change with my client. Josh, I have the same problem happening to me with a client after changing their architecture. One thing to note is that Google’s always preferred a flatter architecture and dashes over underscores (due to how they interpret the wording). But Matt Cutts, in July, announced that URL levels make no difference and underscores are no longer treated differently than dashes.

MSN places the most prominence on a flatter architecture though so I guess it helps for other search engines.

Long term, those should be good changes, but two months later and Google is still being fussy about the change with my client.

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