Why SEO Should Be an Ongoing Marketing Tactic
August 29th, 2014 | By | 0 Comments

I have seen it many times over the last several years where a company decides to do a full site re-design and includes an SEO setup, but does not invest in ongoing SEO management after the site launch. SEO is not an effective tactic when it’s only addressed once every couple years. Search engine algorithms change, search behavior changes, and the site’s content changes over time. If a website does not keep up with the ever-changing search world, that initial optimization will become ineffective after a few months. The New Website, New SEO Paradigm Just because a new site design [...]

Why You Should Do a Content Audit on Your Blog
August 28th, 2014 | By | 0 Comments

Blogging has quickly become one of the most powerful content marketing tools out there. It’s cheap, easy to manage, and provides a lot of support for SEO and content marketing programs. After a few years of managing a blog, older content becomes outdated or no longer drives traffic. Once a year, you should perform a content audit on your blog to keep old content up-to-date so it continues to be relevant and valuable to your readers. The MWI blog was established in 2007. You may have noticed that most of our posts are from 2012 or later, but there are still a [...]

Torbet Law Web Design Case Study
May 6th, 2014 | By | 0 Comments

Torbet Law, a law firm based in Colorado Springs, contacted us in early 2014 with a problem–their existing website was going to be taken down and they needed a replacement before that date. Torbet already knew they wanted a new website, and they didn’t want to go through the hassle of transferring the existing website to a new server, and then the additional hassle of creating a new website. Better to get a new website designed, then simply let the old one disappear. In addition to wanting a new website, Torbet also engaged MWI for our SEO services. The new website [...]

New Resource For Getting Started With Online PR [Infographic]
April 9th, 2014 | By | 0 Comments

I recently gave a presentation in Hong Kong on the topic of how startups can do their own online PR. I touted HARO as a great tool for reaching out to journalists and reporters, but recently became aware of another resource from Publicize, a results-oriented PR firm. Publicize has created a free list of 100 tech reporters. But it doesn’t stop there, they also have lists of reporters at the top 100 newspapers, complete with names and email addresses. But before you go ahead and copy all those email addresses and start sending five emails each day, begging for them [...]

Why HTML Tables Are Bad For SEO
April 4th, 2014 | By | 1 Comment

There is a raging debate…ok, there are a few geeks out there online arguing about the virtues of div based websites for SEO vs. websites that make use of tables. Some people say using tables makes websites load slower. Perhaps that’s technically true, but is it a huge factor? I think not. Some people say Google can’t read content in nested tables. That simply doesn’t make any sense to me. I think Google is able enough to read content whether it’s in a table or not. In fact, Google can even read content in *gasp* frames! But there are reasons [...]

Step Aside Mommy Bloggers, Here’s Nanahood
April 3rd, 2014 | By | 1 Comment

We’re proud to announce the launch of the newly redesign Nanahood, a “grandma” blog focused on everything related to being a grandma. Teresa Kindred is the grandma behind Nanahood, but in addition to being a blogger and a grandma she’s also an author. Setting up blogs of this nature isn’t the kind of work we normally do here at MWI, but Teresa won us over and we decided to make an exception. One of Teresa’s favorite blogs is The Pioneer Woman and we took some inspiration from it’s Pinterest-like layout in the lower area of its homepage. But getting the design right for Teresa’s [...]

How I Hire Web Designers On oDesk
March 11th, 2014 | By | 0 Comments

I’ve hired web designers who work in Utah, California, Spain, Ukraine, India, Bulgaria, and Hong Kong. Sometimes I was trying to find that holy grail of the cheap overseas designer who can do great work. So far, this appears to be a myth. But I have found great designers everywhere at reasonable prices. And in some cases I’ve found some true diamonds. I’d like to find more. Over the past year I’ve used websites like Behance, Dribbble, AuthenticJobs, and oDesk to search for designers. My advice today is for those web designers who promote their work on oDesk, and specifically [...]

How To Hire A Web Design Firm
March 5th, 2014 | By | 0 Comments

When I started my web design company in Utah in 1999, it wasn’t hard for clients to know where to go, because there weren’t many many web design firms around. Now there are perhaps well over 100 companies providing web design services in Utah, and many times that many companies that are really freelancers masquerading as web design companies. Not that there’s anything wrong with that–it’s how I got my start. Outside of Utah, which is a relatively small market, deciding who to work with gets even more complex. Then add to it the idea that perhaps one doesn’t need [...]

How To Use Free Data To Instantly Improve SEO Results
March 3rd, 2014 | By | 3 Comments

If you’re like me, you’ve got 50 things going on and when someone comes along and says “Hey, now what? If you do XYZ you could really improve your SEO results!” your reaction is “Oh yeah? I’ve already got 100 things I know I need to do on my to-do list.” That’s especially my response if the suggested action takes much time, money, or energy. But I’m all about things I can do with a minute here or there, especially if it’s free. So here’s a quick and easy SEO tip that is free to implement and which will generate [...]

How Responsive And Flat Design Improve Online Marketing
February 22nd, 2014 | By | 0 Comments

Over the past two years or so, we’ve seen two web design trends catching hold. I believe these trends are more than just fads, and that aside from just looking good, they are beneficial for SEO and other online marketing efforts. They are responsive design, and flat design. What Is Responsive Design? Simply put, a website is responsive if it responds or adjusts to fit desktop, tablet, and mobile screens. You can quickly test out whether a site is responsive by moving your mouse cursor to the right border of your browser, clicking and holding it, and then shrinking your [...]