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How Not to Hire People on LinkedIn
September 25th, 2014 | By | 0 Comments

LinkedIn has been one of the primary recruiting tools for companies over the last few years. LinkedIn offers social proof, public profile availability, and people to solicit that aren’t even looking for a job. But I know I’m not alone here in observing how companies – especially staffing agencies, have been abusing the tool. I get around 10 inquiries a week from recruiters trying to hire me, and about 80% of them are for completely unrelated fields. Recruiters are the scourge of evil on LinkedIn with their annoying solicitations. We’ve all seen articles out there on how to find jobs [...]

Why You Should Build Content Instead of Links
September 19th, 2014 | By | 0 Comments

Link building, in a very general sense, is dead and has been since the rollout of Google’s Panda and Penguin algorithms. This doesn’t mean inbound links are no longer valuable – it just means you need to build them naturally. Rather than using questionable link building schemes, you should crank up your content marketing efforts to create value-added, share-worthy content that websites will organically link to. Using social media to amplify that content and reach larger audiences will not only reach larger, relevant audiences that will link to your content, but it will also build social signals back to your [...]

What Are Rich Snippets and How They Help SEO
September 9th, 2014 | By | 0 Comments

In 2011, Google, Bing and Yahoo came together to create a project called schema.org. This project consists of a series of HTML5 tags used to help search engines understand the content on a page. Google uses schema.org rich snippets to alter the appearance of SERP (search engine result page) listings; while Bing and Yahoo give a boost in organic search rankings for implementing it. What this means for webmasters is a new way to improve search performance from Bing and Yahoo, and to improve the likelihood a user will click on your search listing in Google. Take a phone number for [...]

Why Conversion Optimization Should be Part of Your Website Strategy
September 3rd, 2014 | By | 0 Comments

CRO (conversion rate optimization) is nothing new. It’s a digital lead generation tactic that’s been around for a few years now. Conversion optimization is the practice of using data and testing to drive usability improvements, web design changes and content decisions to increase the likelihood that a user will convert into a customer. You can drive traffic to a website all day, but without conversions, traffic is useless. Data, Testing and Optimization – The Trifecta of Lead Generation Conversion optimization tactics should be worked into all of your website strategies including: SEO, paid search, content, design, and information architecture. Analytics and usability [...]

Why Keyword Rankings Don’t Matter Anymore
September 2nd, 2014 | By | 0 Comments

Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t matter anymore 1) Diversity of Searches In the past, searchers would use short-tail keywords to find the information they are looking for, and search engines supported those types of user behaviors. Today, users are performing much more diverse search queries to find information. In fact, [...]

Why SEO Should Be an Ongoing Marketing Tactic
August 29th, 2014 | By | 0 Comments

I have seen it many times over the last several years where a company decides to do a full site re-design and includes an SEO setup, but does not invest in ongoing SEO management after the site launch. SEO is not an effective tactic when it’s only addressed once every couple years. Search engine algorithms change, search behavior changes, and the site’s content changes over time. If a website does not keep up with the ever-changing search world, that initial optimization will become ineffective after a few months. The New Website, New SEO Paradigm Just because a new site design [...]

Why You Should Do a Content Audit on Your Blog
August 28th, 2014 | By | 0 Comments

Blogging has quickly become one of the most powerful content marketing tools out there. It’s cheap, easy to manage, and provides a lot of support for SEO and content marketing programs. After a few years of managing a blog, older content becomes outdated or no longer drives traffic. Once a year, you should perform a content audit on your blog to keep old content up-to-date so it continues to be relevant and valuable to your readers. The MWI blog was established in 2007. You may have noticed that most of our posts are from 2012 or later, but there are still a [...]

Torbet Law Web Design Case Study
May 6th, 2014 | By | 0 Comments

Torbet Law, a law firm based in Colorado Springs, contacted us in early 2014 with a problem–their existing website was going to be taken down and they needed a replacement before that date. Torbet already knew they wanted a new website, and they didn’t want to go through the hassle of transferring the existing website to a new server, and then the additional hassle of creating a new website. Better to get a new website designed, then simply let the old one disappear. In addition to wanting a new website, Torbet also engaged MWI for our SEO services. The new website [...]

New Resource For Getting Started With Online PR [Infographic]
April 9th, 2014 | By | 0 Comments

I recently gave a presentation in Hong Kong on the topic of how startups can do their own online PR. I touted HARO as a great tool for reaching out to journalists and reporters, but recently became aware of another resource from Publicize, a results-oriented PR firm. Publicize has created a free list of 100 tech reporters. But it doesn’t stop there, they also have lists of reporters at the top 100 newspapers, complete with names and email addresses. But before you go ahead and copy all those email addresses and start sending five emails each day, begging for them [...]

Why HTML Tables Are Bad For SEO
April 4th, 2014 | By | 1 Comment

There is a raging debate…ok, there are a few geeks out there online arguing about the virtues of div based websites for SEO vs. websites that make use of tables. Some people say using tables makes websites load slower. Perhaps that’s technically true, but is it a huge factor? I think not. Some people say Google can’t read content in nested tables. That simply doesn’t make any sense to me. I think Google is able enough to read content whether it’s in a table or not. In fact, Google can even read content in *gasp* frames! But there are reasons [...]