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5 Reasons Why Social Media is Important for SEO
March 3rd, 2015 | By | 1 Comment

What the heck does social media have to do with SEO? At MWI, we get this a lot from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun taking advantage of in the last few years, but it’s very important to leverage – especially if you’re investing resources in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO efforts, although the benefits are not immediately apparent. Out of the numerous reasons why you should consider social media as part of your online strategy, here […]

Why Every B2B Company Needs Marketing Automation
February 25th, 2015 | By | 0 Comments

Marketing automation is not a new concept. Though it has gone through a few name changes over the years, it has still been a tool in the marketing arsenal for the last 8 years. Even though it has been around for a while, only 16% of B2B companies are leveraging it as part of their sales and marketing strategies. But how many B2B companies need it? All of them. You may be asking yourself why you should use it when so few currently are. Let’s start out with what marketing automation is since many people are not familiar with it. […]

How Not to Apply for SEO Jobs
October 21st, 2014 | By | 0 Comments

In my many years working in the digital marketing industry, I’ve done a lot of hiring. MWI usually only hires people on a referral basis, or we actively contact people we know we want. But sometimes we need to hire people sooner rather than later, and open up to the many recruitment tools available online. One of the biggest challenges of recruiting is filtering through all the applicants to find qualified people. I’ve definitely seen some pretty strange and sometimes outrageous ways people apply for SEO positions. Here’s how not to apply for an SEO job. Applying for the Wrong Job I recently posted […]

How Not to Hire People on LinkedIn
September 25th, 2014 | By | 0 Comments

LinkedIn has been one of the primary recruiting tools for companies over the last few years. LinkedIn offers social proof, public profile availability, and people to solicit that aren’t even looking for a job. But I know I’m not alone here in observing how companies – especially staffing agencies, have been abusing the tool. I get around 10 inquiries a week from recruiters trying to hire me, and about 80% of them are for completely unrelated fields. Recruiters are the scourge of evil on LinkedIn with their annoying solicitations. We’ve all seen articles out there on how to find jobs […]

Why You Should Build Content Instead of Links
September 19th, 2014 | By | 0 Comments

Link building, in a very general sense, is dead and has been since the rollout of Google’s Panda and Penguin algorithms. This doesn’t mean inbound links are no longer valuable – it just means you need to build them naturally. Rather than using questionable link building schemes, you should crank up your content marketing efforts to create value-added, share-worthy content that websites will organically link to. Using social media to amplify that content and reach larger audiences will not only reach larger, relevant audiences that will link to your content, but it will also build social signals back to your […]

What Are Rich Snippets and How They Help SEO
September 9th, 2014 | By | 0 Comments

In 2011, Google, Bing and Yahoo came together to create a project called schema.org. This project consists of a series of HTML5 tags used to help search engines understand the content on a page. Google uses schema.org rich snippets to alter the appearance of SERP (search engine result page) listings; while Bing and Yahoo give a boost in organic search rankings for implementing it. What this means for webmasters is a new way to improve search performance from Bing and Yahoo, and to improve the likelihood a user will click on your search listing in Google. Take a phone number for […]

Why Conversion Optimization Should be Part of Your Website Strategy
September 3rd, 2014 | By | 0 Comments

CRO (conversion rate optimization) is nothing new. It’s a digital lead generation tactic that’s been around for a few years now. Conversion optimization is the practice of using data and testing to drive usability improvements, web design changes and content decisions to increase the likelihood that a user will convert into a customer. You can drive traffic to a website all day, but without conversions, traffic is useless. Data, Testing and Optimization – The Trifecta of Lead Generation Conversion optimization tactics should be worked into all of your website strategies including: SEO, paid search, content, design, and information architecture. Analytics and usability […]

Why Keyword Rankings Don’t Matter Anymore
September 2nd, 2014 | By | 2 Comments

Keyword rankings have been one of the primary key performance indicators for SEO campaigns for several years now, but times are changing. How you rank for a set of keywords is irrelevant in today’s search world. It doesn’t matter if you aren’t ranked #1 for a few keywords. There are 3 reasons why keyword rankings don’t matter anymore 1) Diversity of Searches In the past, searchers would use short-tail keywords to find the information they are looking for, and search engines supported those types of user behaviors. Today, users are performing much more diverse search queries to find information. In fact, […]

Why SEO Should Be an Ongoing Marketing Tactic
August 29th, 2014 | By | 0 Comments

I have seen it many times over the last several years where a company decides to do a full site re-design and includes an SEO setup, but does not invest in ongoing SEO management after the site launch. SEO is not an effective tactic when it’s only addressed once every couple years. Search engine algorithms change, search behavior changes, and the site’s content changes over time. If a website does not keep up with the ever-changing search world, that initial optimization will become ineffective after a few months. The New Website, New SEO Paradigm Just because a new site design […]

Why You Should Do a Content Audit on Your Blog
August 28th, 2014 | By | 0 Comments

Blogging has quickly become one of the most powerful content marketing tools out there. It’s cheap, easy to manage, and provides a lot of support for SEO and content marketing programs. After a few years of managing a blog, older content becomes outdated or no longer drives traffic. Once a year, you should perform a content audit on your blog to keep old content up-to-date so it continues to be relevant and valuable to your readers. The MWI blog was established in 2007. You may have noticed that most of our posts are from 2012 or later, but there are still a […]