Press / News

California Pools Selects MWI to Lead Re-Branding Process

Nation's second-largest pool builder awards contract to Salt Lake City firm

Salt Lake City, UT - 07 June 2005 - MWI, a Draper-based brand management and Web development firm, today announced that the company has been selected to lead California Pools through a re-branding process.

California Pools is the largest pool and spa builder in the western United States, and the second largest in the country. The company builds over 4,000 pools a year through more than 20 offices in California, Nevada and Arizona. California Pools has won more awards for design, customer satisfaction and quality than any pool builder in the United States.

MWI has been selected to develop a new brand identity for California Pools, whose current brand has been in use for over twenty years. The new branding will be used on all corporate materials including the website (also to be redesigned by MWI).

About California Pools

Established in 1952, California Pools is the industry leader in the design and engineering of pools for home and commercial use. Headquartered in West Covina, California, California Pools has more than twenty offices across the western United States. More information at www.californiapools.com.

About MWI Inc.

MWI provides web design, search engine optimization, web development, content management, and branding & design services from offices in Salt Lake City, Utah to clients across the United States, including California, Idaho, Utah, Nevada, New York, Massachucets, and Virginia. Notable clients include 3Com, Altiris, Brighton Ski Resort, California Pools, Garage Technology Ventures, FranklinCovey, Hubble Homes, Winder Farms, and Zions Bank. For more information, visit www.mwi.com.

Press Contact:
MWI
801.495.4110
press@mwi.com